Solène Gervais

Grace & Mila, an accessible Parisian chic women's ready-to-wear brand, aims to strengthen its positioning and prepare for international expansion.

After auditing data and the e-commerce site, I identified the priority levers to activate before investing in new markets.

Improve conversion and retention of existing customers.

- Optimization of the click → add to cart funnel

- Facilitation and encouragement of purchasing more than 3 items

- Activation of loyalty levers for first-time buyers

- Prioritization of actions by business impact / effort

- Focus on quick wins before heavy investment

- Alignment of product, UX, and data

- Increase in revenue without price changes

- +58% of users converted within 6 months

Within LVMH Beauty Tech, I supported the XDC team, its collaborators (developers, data, QA), and several Maisons of the group on internal and B2C products. My involvement was within a user-centered approach, with a strong contribution to strategic, business, and environmental objectives.

- End-to-end e-commerce journey design: UX research, user journey definition, information architecture, wireframes, UI design, and prototyping on Figma.

- Steering a Green IT / UX initiative: designing a monitoring tool for the environmental performance of e-commerce sites.

- Declination of user flows following the reskin of the Loewe Beauty website.

- Adaptation of breakpoints and responsive optimization for the Maison Francis Kurkdjian website.

- Facilitation of agile rituals (daily stand-ups) with design and data teams.

- Active contribution to the evolution and structuring of the internal design system.

- Measurable reduction of user friction on several key journeys through user testing and rapid iterations.

- Improvement in the quality and consistency of the e-commerce experience on strategic multi-Maison projects.

- Integration of environmental performance issues into product design.

Within the PwC Experience Center, I supported clients from the private and public sectors on strategic transformation issues, using a user-centered approach.

- End-to-end experience design: UX research, user journey definition, information architecture, wireframes, UI design, and prototyping on Figma.

- Redesign of B2C interfaces across multiple platforms: mobile, tablet, desktop, automotive cluster, and television.

- Product strategy audits: analysis of prioritization, journey consistency, and overall experience.

- Facilitation of design and consulting workshops: co-design, strategic scoping, prioritization, user testing, and design critique.

- Significant reduction in user friction on key journeys through short cycles of testing and iteration.

- Direct contribution to improving the quality and consistency of experiences offered on several strategic projects.