Freelancer profile translated to English.
Back to original languageAbout Solene
I design strong, coherent, and embodied brand universes; designed to capture minds and create a real connection with your audience.
At the crossroads of strategy, creation, and storytelling, I help brands and projects reveal what makes them unique: their vision, their deep identity, and their potential for impact.
My approach is not limited to aesthetics.
I build complete universes that give meaning, direction, and power to your communication:
- Clear and differentiating positioning
- Visual identity and art direction
- Brand storytelling
- Tone, messages, and overall consistency
- Brand experience (content, networks, website…)
Each project is conceived as a living system, aligned with your objectives and your ambition.
I particularly work with projects that want to stand out, assert a strong identity, and create a memorable presence.
Creative, strategic, and synthetic mindset
Bilingual English -
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Web & VousBusiness DevelopmentSeptember 2025 - Today (11 months)Paris 09 Opéra, FranceSales / Business DeveloperCommercial development with B2B clients (restaurants, hotels, local shops)Identification of digital communication needs and advice on adapted strategiesSale of visibility solutions: social media management, content creation, Google referencingDevelopment of tailor-made commercial proposals and negotiationSales cycle management: prospecting, closing, client onboardingCoordination with internal teams (community managers, photographers, editors) for project implementationParticipation in acquisition strategy and optimization of commercial offersClient loyalty and long-term support
- Toni LeïaArtist & EntrepreneurOctober 2019 - Today (6 years and 10 months)Paris, FranceDevelopment and creation of a musical project (singing, composition, writing)Building of an artistic identity and music productionBranding: logo design, visual creation and graphic identityDigital strategy: content creation and social media campaign planningRelease of the first EP Search On in 2022, followed by several singles in 2023/2024Team management: graphic designer, composer, press officer and media consultantProspecting for concert venues and event organization
- CapitaCommercial Development ManagerTECHFebruary 2018 - May 2019 (1 year and 3 months)Cité de Londres, United KingdomLead Generation Consultant
- Identification and qualification of prospects (B2B) through various sources (outbound, databases, professional networks)
- Implementation of targeted prospecting strategies to generate qualified leads
- Initial contact (email, phone, LinkedIn) and management of early exchanges
- Analysis of client needs and identification of commercial opportunities
- Optimization of outreach messages to improve response and conversion rates
- Tracking and updating of the prospecting pipeline
Business Developer- Development of client portfolio and end-to-end sales cycle management
- Needs qualification, commercial proposal development, and negotiation
- Signing new clients and managing commercial relationships
- Contribution to growth strategy and identification of new business levers
- Collaboration with internal teams to ensure smooth project implementation
- Analysis of commercial performance and adjustment of actions
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Education
- BA Business ManagementDurham University2017
Skill set
Categories
- Other