Freelancer profile translated to English.

Description

I support the evolution of brands by shaping and enhancing their storytelling with over four years of experience in journalism and a significant background as a Communication & Image Project Manager.

My approach is based on a deep understanding of communication and marketing in the luxury world, enriched by sharp expertise in branding and content strategy.

It is in a collaborative dynamic that I design communications that are fluid, elegant, and innovative, reflecting the standards of the luxury sector.

Content creation and social media mastery are powerful levers for strengthening a brand's visibility and building an authentic relationship with its audience.

Through a combination of creative direction and fine trend analysis, I develop accurate content, in line with audience expectations while remaining true to the brand's signature.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Poupette St Barth,
Communication and Image Project Manager
FASHION AND COSMETICS
July 2022 - April 2025 (2 years and 9 months)
Paris, France
Image:
• Artistic Direction: image strategy, creative briefs, mood boards, sourcing creative providers, casting, post-production
• Project Management: budget construction, internal briefing, accounting, production, logistics, content adaptation and distribution, archiving

Communication:
• Branding Strategy: construction of a new brand platform (internal questionnaire, workshop...) redefinition of the brand's vision/mission/ambition/values/promise...
• Digital Strategy: support for the e-commerce department in their website strategy, newsletters, and SMA (editorial and visual content, storytelling)
• Social Media Strategy: agency support
• Influence Strategy: support for PR/VIP/Influence agencies in the United States (VPR) and China (DFC Studio)
• Retail Strategy: coordination of store openings and closings, organization of press/influencer/client events
Luxe.net
Content Writer
PRESS AND MEDIA
February 2021 - Today (5 years and 4 months)
Content Creation:
• Article writing
• Shoots: interview/product/after movie videos and photos
Agence 14 Septembre,
Press Officer
ARTS AND CRAFTS
January 2022 - July 2022 (6 months)
Lyon, France
Operational implementation of the Press Strategy:
• Press relations management
• Journalist outreach
• Organization of press days and press trips
• Creation of press tools: media kit, press release, catalog, newsletters (Cision)
• Elaboration of performance reports