Solène Castex

You communicate regularly, sometimes for months.

And yet, your true value, and that of your company, remain invisible.

This is not a lack of effort.

It is the absence of a strategy that connects your communication actions to your growth objectives.

🐋 FOR WHOM

I work with two types of leaders:

— You lead a VSE/SME and your communication exists but doesn't yet work for your business development. You need a clear strategic direction and someone to stay by your side during execution.

— You lead a tech or B2B SME with a team, without a Chief Communications Officer. Your communication is reactive, your service providers are not coordinated. You are looking for a strategic right-hand person, not just another executor.

🐋 WHERE I COME FROM

10+ years behind the scenes in major international tech groups, including several years in Canada (Alithya, Vidéotron / Québécor).

I come from within organizations, not from an agency.

I learned strategy at the leadership table, during periods of transformation, mergers and acquisitions, and change management.

What I bring: the analytical rigor of large corporations serving the structures that need it most.

🐋 HOW I WORK

Strategy first. Creation second. Never the other way around.

I listen before I speak. I analyze before I recommend.

I co-create with you a strategy aligned with your vision, your DNA, your business objectives... not from a packaged method.

A single point of contact. The right expert partners around the table if needed: branding, visual identity, website, SEO, editorial, community management.

You don't have to explain everything again each time. You move forward concretely and effectively.