Freelancer profile translated to English.
Back to original languageAbout SolĂšne
78% of brands lose impact after 2 years because their image no longer evolves with the market.
Why?
â An image that no longer fully embodies the brand's evolution
â A positioning that lacks distinction in a crowded market
â Storytelling that is beautiful but not structured enough to create attachment and repeat purchases
â Insufficient strategy to convert and retain customers
Result:
a brand that continues to move forward...
but whose potential is not fully expressed,
and which converts or retains below its true value.
âš Imagine...
A clear, memorable, and desirable brand.
A narrative that creates emotion and loyalty.
An image aligned with your ambition, and that develops both conversion and retention.
Expected results:
đ« Clear and distinctive positioning in a highly competitive environment
đŻ More conversions and strengthened loyalty
đ A more desirable, more memorable brand with higher perceived value
đ©âđš I'm SolĂšne
Art Director & Brand Designer.
I help brands increase their conversion and LTV through positioning and image that make customers want to return.
What I offer:
â
Art Direction & Visual Identity
âą Evolution or redesign of premium visual identities
âą Identity, graphic guidelines, packaging, art direction for photography
âą Visual consistency across all your media (digital, print, product)
â
Storytelling & Positioning
âą Clarification of your DNA and your promise
âą Construction of an emotional, distinctive, and memorable narrative
âą Alignment of messaging with your audience's expectations and lifestyle
â
Brand Deployment
âą Adaptation of the identity across all media
âą Direction and supervision of visual production
âą Creation of brand tools: brand board, guidelines, templates
Tools: Adobe Illustrator, Photoshop, InDesign, After Effects
Ready to make your brand memorable? Let's talk!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Bordeaux (up to 10km), Toulouse (up to 10km), Marseille (up to 10km), Lyon (up to 10km)
Experience
- flash supportArt Direction - Branding - Visual IdentitySOFTWARE PUBLISHINGNovember 2024 - December 2025 (1 year and 1 month)Paris, FranceI supported Flash Support in creating its visual identity and art direction, with the goal of strengthening the platform's credibility and differentiation in a highly competitive IT market.The challenge: to move away from a too generic image and build a graphic universe capable of inspiring confidence, professionalism, and responsiveness from the first contact.đ Brand Strategy- Market and competitor analysis- Brand platform creation- Brand archetypeđš Art Direction & Visual Identity- Moodboard- Logo & variations- Color palette- Typography- Icons- Assets (illustrations)- Graphic guidelinesđ Resultsâą Immediately recognizable identityâą Brand image perceived as more professional, human, and reliableâą More legible and credible offeringâą Branding has become a true lever for trust and conversion
- SyosArtistic Direction & Visual Performance â Syos Digital CampaignsE-COMMERCEAugust 2025 - Today (10 months)Paris, FranceI supported Syos in optimizing its digital art direction, with the goal of increasing the visual impact and performance of its marketing campaigns (product launches, promotions, social ads).The challenge: to structure a coherent and identifiable art direction capable of capturing attention quickly, highlighting product innovation, and improving conversion across all digital touchpoints.đ Brand Strategy & Performance- Analysis of marketing objectives and existing campaigns- Clarification of key messages and product benefits- Definition of a visual direction focused on impact, legibility, and memorability- Information hierarchy to guide the eye and actionđš Art Direction & Visual Production- Creation of an art direction aligned with Syos' innovative DNA- Multi-format adaptations (social ads, web, newsletters, mobile-first)- Visual systems designed to capture attention in 1 second- Product enhancement through image, color, and graphic rhythmđ Resultsâą More coherent and immediately recognizable art directionâą Brand image perceived as more premium and professionalâą Better understanding of products and their benefitsâą Increased campaign conversion
- La Pampa FleurieArt Direction - Branding - Visual IdentityRETAIL (SMALL BUSINESS)April 2025 - June 2025 (2 months)Paris, FranceLa Pampa Fleurie wanted to enhance its perceived value, stand out in a highly competitive floral market, and create a stronger emotional connection with its customers.While the brand was already appreciated, its image lacked consistency and clarity, which hindered its attractiveness and ability to retain customers.đš Art Direction & Visual Identity- Moodboard- Logo & variations- Color palette- Typography- Icons- Assets (illustrations, patterns)- Graphic guidelinesđ Resultsâą Brand perceived as more premium and distinctiveâą More consistent and immediately recognizable universeâą Strengthened emotional attachment among regular customersâą Natural increase in recommendationsâą Increased trust through a more aligned image
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Education
- Master of Art Directione-artsup2024