Freelancer profile translated to English.
Back to original languageAbout Solène
78% of brands lose impact after 2 years because their image no longer evolves with their market or their values.
Why?
❌ A brand image that no longer reflects the brand's true value
❌ A visual positioning too close to competitors
❌ An aesthetic storytelling, but not structured enough to create attachment, repeat purchases, and brand preference
Result:
a brand that keeps moving forward...
but whose potential is not fully expressed,
and which converts or retains below its true value.
✨ Imagine...
A clear, memorable, and desired brand.
A narrative that creates emotion and loyalty.
An image aligned with your ambition, and that develops both conversion and retention.
Expected Results:
🎯 A distinctive visual positioning in a saturated market
📈 More conversion thanks to enhanced perceived value
💬 A memorable brand that creates attachment and preference
👩🎨 I'm Solène
AD & Brand Designer specializing in visual identity and branding.
I help brands increase their conversion and LTV through positioning and an image that makes customers want to return.
What I offer:
✅ Artistic Direction & Visual Identity
• Creation or redesign of visual identities aligned with your business objectives
• Logotypes, graphic universes, style guides, packaging, photo direction
• Visual systems designed to last and evolve (digital, print, product, experience)
✅ Storytelling & Positioning
• Clarification of your DNA and your promise
• Construction of an emotional, distinctive, and memorable narrative
• Alignment of the message with your audience's expectations and lifestyle
✅ Brand Deployment
• Adaptation of the identity across all platforms
• Direction and supervision of visual production
• Creation of brand tools: brand boards, guidelines, templates
Tools: Adobe Illustrator, Photoshop, InDesign, After Effects
Ready to make your brand memorable? Let's discuss!
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Portuguese
Basic
Can work on-site
Paris (up to 50km), Marseille (up to 50km), Paris (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km)
Experience
- Flash supportArtistic Direction & BrandingSOFTWARE PUBLISHINGNovember 2025 - December 2025 (1 month)Paris, FranceI supported Flash Support in creating its visual identity and artistic direction, with the goal of strengthening the platform's credibility and differentiation in a highly competitive IT market.The challenge: to move away from a too generic image and build a graphic universe capable of inspiring confidence, professionalism, and responsiveness from the first contact.🔎 Brand Strategy- Market and competitor analysis- Brand platform creation- Brand archetype🎨 Artistic Direction & Visual Identity- Moodboard- Logo & variations- Color palette- Typography- Icons- Assets (illustrations)- Style guide📈 Results• Immediately recognizable identity• Brand image perceived as more professional, human, and reliable• More readable and credible offering• Branding has become a true lever for trust and conversion
- SYOS
On Malt
Artistic Direction & Visual Performance — Syos Digital CampaignsRETAIL (SMALL BUSINESS)July 2025 - Today (11 months)Paris, France🎯 Context & ChallengeSyos, an innovative brand in musical instruments and accessories, wanted to improve the effectiveness of its digital campaigns (promotions, product launches, advertisements) to increase conversion and visibility for its new products.🧠 Strategic Approach• Analysis of marketing objectives• Definition of a directional axis to unify performance, narrative, and identity• Clarification of visual priorities: hierarchy, intent, product benefit• Construction of an artistic direction capable of increasing perceived value and improving click-through rates🎨 Artistic Direction & Production• Conception of a creative direction consistent with Syos's innovative DNA• Adaptations for web campaigns, social ads, newsletters, mobile-first• Visual lines designed to: capture attention in 1 second, highlight the product and its benefits, improve memorability📈 Results• Enhanced consistency → more professional and premium perception• Better product understanding → direct impact on conversion• Artistic direction became a visual benchmark reused across multiple campaigns• Extended collaboration thanks to the effectiveness of the creative system implemented - La Pampa FleurieArtistic Direction & BrandingRETAIL (SMALL BUSINESS)May 2025 - June 2025 (1 month)Pau, FranceLa Pampa Fleurie wanted to enhance its perceived value, stand out in a highly competitive floral industry, and create a stronger emotional connection with its customers.While the brand was already appreciated, its image lacked consistency and clarity, which hindered its attractiveness and ability to retain customers.🎨 Artistic Direction & Visual Identity- Moodboard- Logo & variations- Color palette- Typography- Icons- Assets (illustrations)- Style guide📈 Results• Brand perceived as more premium and distinctive• Immediately recognizable universe• Enhanced emotional attachment among regular customers• Natural increase in recommendations• Increased trust thanks to a more aligned image
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Education
- Master in Artistic DirectionE-artsup2025• Direction artistique, illustration et design graphique : conception d’univers visuels créatifs et cohérents. • Stratégie de marque : positionnement, storytelling et cohérence visuelle. • Élaboration d’interfaces web : conception UX/UI et webdesign pour des projets digitaux. • Création et refonte d’identités visuelles : définition de chartes graphiques et logotypes. • Conception publicitaire : réalisation de campagnes print et digitales. • Travail en équipe : gestion de projets en collaboration avec différents corps de métier.
- Bachelor in Graphic DesignEcole de condé2022• Graphisme et illustration : création d’affiches, supports imprimés et visuels digitaux. • Identité visuelle : conception de logotypes et chartes graphiques. • Travail en équipe : collaboration sur des projets créatifs et stratégiques.