Freelancer profile translated to English.

Description

Lead Data Analyst with 8 years of experience, including 5 years in data consulting for major retail and e-commerce clients: Carrefour, Sephora, Fnac Darty, Shiseido.

I handle end-to-end projects: defining business needs, structuring KPIs, data modeling, building executive dashboards, and user adoption. I work on both BI (MicroStrategy to Tableau migration, Power BI C-level framework) and advanced analytics (CLTV, RFM, customer segmentation, modern data stack with dbt and BigQuery).

My preferred sectors: retail, e-commerce, marketplace, scale-up, beauty/luxury.

Key Achievements:

BI Migration Piloting the MicroStrategy to Tableau migration across 5 Business Units — business continuity, KPI consistency, user adoption.
C-Level Reporting Global design of the international executive Power BI framework for Sephora COMEX — consolidated retail, e-commerce, and customer data.
CLTV Analytics Structuring the customer value analytics ecosystem (CLTV, RFM, segmentation) to guide CRM and acquisition decisions.
Modern Analytics Industrializing SQL + dbt + GCP + BI analytics workflows for reliability, scalability, and self-service adoption.

Available from August 2026 · Full remote · Possible travel to Paris · Daily rate €550

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Artefact - Carrefour
Lead Data Analyst / Analytics Lead
RETAIL (LARGE RETAILERS)
February 2025 - December 2025 (10 months)
Paris, France
Migration of the strategic dashboard portfolio from MicroStrategy to Tableau (5 BUs).
→ Structuring the migration roadmap and prioritizing by business criticality
→ Coordinating business, IT, and data in Agile sprints — demonstrations and delivery tracking
→ Supervising KPI consistency, data quality, and functional acceptance testing
→ Supporting adoption of the new Tableau environment
Stack: Tableau | MicroStrategy | GCP | SQL | Agile
Tableau software SQL Project Management Data visualisation Technical Project Management
Artefact - Sephora
Lead Data Analyst / Product Analytics Lead
RETAIL (SMALL BUSINESS)
September 2024 - February 2025 (5 months)
Paris, France
Global Power BI reporting framework for COMEX and international teams (retail, e-commerce, customer).
→ Scoping needs with global marketing, retail, and finance teams
→ Standardizing KPIs across heterogeneous regional sources
→ Designing executive dashboard mockups and analytical user journeys
→ Building the foundations of the Power BI semantic model and analytical pages
→ Presenting deliverables and recommendations to C-level stakeholders
Stack: Power BI | GCP | SQL | Data Modeling | Semantic Layer
Microsoft Power BI SQL Data visualisation Semantic Audit Data Governance
Artefact - Fnac Darty
Product Analytics Consultant
RETAIL (SMALL BUSINESS)
October 2023 - August 2024 (10 months)
Paris, France
Deployment of a CLTV analytics ecosystem to drive customer and marketing strategy.
→ Translating data science outputs into actionable business use cases
→ Structuring CLTV, RFM, and customer segmentation frameworks
→ Designing COMEX, CRM, and acquisition team dashboards
→ Integrating predictive customer value indicators into BI tools
Stack: SQL | GCP | DBT | CLTV | RFM | LOOKER
DBT SQL Data visualisation Data Analytics Data Product Management