About Solene
- Definition of SEO strategy
- Competitor analysis and positioning
- Prioritized SEO roadmap
- Creation of SEO-ready websites on WordPress, Webflow, Wix, or Shopify
- Content adaptation for AI
- Optimization for AI search engines (GEO)
- Anticipation of SGE evolutions
- Technical audit (structure, speed, accessibility, indexing...)
- Semantic audit (content analysis, markup, intent)
- Link building audit (backlinks, authority, internal linking)
- Competitive analysis and strategic keywords
- Semantic mapping and SEO coconuts
- Recommendations for content creation/optimization
- Optimization of online stores (Shopify, WooCommerce, Prestashop...)
- Product pages, categories, multilingual SEO
- Local SEO (Google Business Profile)
French
Native or bilingual
English
Native or bilingual
Chinese
Conversational
Spanish
Conversational
Experience
- Freelance SEOFreelance SEO ConsultantCONSULTING AND AUDITSAugust 2018 - Today (8 years)Tailored SEO supportforB2B/B2Cclients (France and international):
- Comprehensive SEO audits (technical, content, link building)
- Development & implementation of personalized SEO strategies
- Content optimization, semantic coconuts & internal linking
- Performance monitoring (GA4, GSC, Looker Studio)
- SEO redesign and migration project management
- Creation of SEO-optimized websites (WordPress, Webflow, Shopify, Wix)
- Collaboration with tech, product, and content teams â in French and English
- FOUNDSEO Account ManagerCONSULTING AND AUDITSSeptember 2018 - June 2019 (9 months)SEO Consultantintegrated 2 days/week at the London agency:
- Management of B2B/B2C client portfolios (UK & international)
- Steering SEO strategies: technical, content, link building
- Content performance optimization (analysis, briefs, monitoring)
- Technical recommendations: web performance, structure, indexing
- Performance monitoring & reporting (Data Studio, GSC, Analytics)
- Coordination with content, dev, and outreach teams
- MEDIACOMSEO PlannerCONSULTING AND AUDITSJune 2017 - August 2018 (1 year and 2 months)Londres, United KingdomHead of SEOfor4 international brands(e-commerce & services sectors):
- Development and implementation of global SEO strategies
- Management of a team of 3 SEO consultants
- Performance monitoring & reporting (Data Studio, Analytics)
- Close coordination with PPC, content & outreach teams
- Focus on e-commerce SEO: product optimizations, crawl, UX
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Education
- MA Marketing Communications, Marketing communicationsMiddlesex University2016MA Marketing Communications, Marketing communications
- Master English-Chinese LEAUniversitĂ© de Provence (Aix-Marseille I)2016Master Langues ĂtrangĂšres AppliquĂ©es (Anglais - Chinois), spĂ©cialitĂ© Commerce International
Certifications
- IELTSBritish Council2015
- IPA Foundation CertificateIPA2016