Freelancer profile translated to English.

Description

Former Head of Social Media & Partner at an agency, I now support brands in their acquisition through Meta, LinkedIn, and TikTok Ads.

My approach combines strategy, performance, and a real understanding of platform codes to create campaigns designed for both algorithms and users.

After nearly 9 years at Mosh l’agence, where I developed and led the social media department as Head of Social Media & Partner, I chose to go freelance to support companies in a more agile and specialized way.

Over the years, I've had the opportunity to:

manage local, regional, and national campaigns
work on media budgets ranging from 1K to 20K+ CHF
run awareness, traffic, lead generation, and conversion campaigns
create social media ads strategies and media plans
support B2B and B2C brands in various sectors
manage Meta Ads, LinkedIn Ads, and TikTok Ads campaigns
set up complete advertising environments (Meta Business Manager, LinkedIn Campaign Manager, pixels, tracking, retargeting & lookalike audiences)

I can assist you with:

paid social strategy
creation and management of advertising campaigns
campaign optimization and scaling
performance analysis and reporting
media planning
technical setup of advertising accounts and tracking
consulting and training

Types of projects I regularly work on:

lead generation campaigns
awareness campaigns
traffic and conversion campaigns
product/service launches
social media acquisition strategies
monthly ads support
audits and optimizations of advertising accounts

Based between Europe and Bali, I work remotely with companies, agencies, and brands in Switzerland and France. 🚀

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Andria The Label Limited
Paid Social Manager
SOCIAL NETWORKS
April 2026 - May 2026 (2 months)
Paris, France
Creation, data analysis, optimization, and reporting of social media ad campaigns (Meta, LinkedIn, TikTok)
Management of awareness, engagement, traffic, lead generation, and conversion campaigns
Creation and management of Meta Pixels, LinkedIn Insight Tags
Creation and implementation of retargeting and lookalike audiences
Creation of social media ad strategies
Creation of media plans
Creation of Meta Ads environments (business portfolio, ad account, linking pages/accounts/ad account)
Creation of LinkedIn environment (ad account, linking page/ad account)
Paid social media consulting
Paid social media training
TikTok Ads LinkedIn Ads Social Media Strategy Meta Ads Social Media Advertising
Mosh
Head of Social Media & Partner
SOCIAL NETWORKS
October 2022 - April 2026 (3 years and 6 months)
Nyon, Switzerland
Full development and management of the agency's social media department
Recruitment of 3 people and management of a team of 5
Creation, data analysis, optimization, and reporting of local, regional, and national social media ad campaigns (media budget from CHF 5K to 40K annually)
Management of awareness, engagement, traffic, lead generation, and conversion campaigns
Creation and management of Meta Pixels, LinkedIn Insight Tags on campaign managers and Google Tag Manager
Creation and implementation of retargeting and lookalike audiences
Creation of social media ad and organic strategies
Creation, management, and scheduling of monthly content calendars for accounts with communities ranging from 500 to 26K followers and from various business sectors
Copywriting, community management
Partner and Board Member
Participation in the evolution of the business plan and overall company operations
LinkedIn Ads Social Media Strategy Meta Ads Social Media Advertising TikTok Ads
Mosh
Social Media Manager & Account Manager
SOCIAL NETWORKS
October 2019 - October 2022 (3 years)
Nyon, Switzerland
Building the agency's social media offering
Developing the agency's social media department
Creation and management of social media campaigns
Analysis and optimization of social media campaigns (Meta, LinkedIn)
Creation of social media strategies (paid and organic)
Community management and content creation
Project management and oversight
Development and implementation of global and digital communication strategies
Creation of various advertising concepts
Recruitment and management of one person
Social Media Strategy Social Media Advertising LinkedIn Ads Meta Ads TikTok Ads