Freelancer profile translated to English.

Description

UX Writer with a background in journalism and customer service. I specialize in designing clear, people-centered content, improving comprehension and reducing friction in digital products.

I work from research, writing, and content strategy, collaborating with design and business to support users' decision-making.

Industry field of expertise

Languages

Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelance
UX Writer and Content Strategist
January 2017 - Today (9 years and 7 months)
Buenos Aires, Argentina
I work as a freelance UX Writer combining research, content, and strategy.

Project – Construction SME (General Villegas)
Redefined brand communication with a UX focus.
Co-designed identity (logo + narrative) with design.
Developed voice, tone, and key messages for clients and community.

UX Project – Gastronomic App
Researched competitors and user behavior (reviews + patterns).
Defined proto-personas and key needs.
Designed the product's voice and tone.
Wrote end-to-end microcopy (landing page, flows, errors, virtual queue, FAQs).
Prioritized clarity in critical moments to reduce uncertainty during waiting.

Others
Participation in A1000 (assistant and volunteer), applying a UX perspective to urban and social issues.
UX Writing Research Content Strategy
Grupo Octubre
Journalist and Digital Content Creator
PRESS AND MEDIA
January 2021 - January 2023 (2 years)
Buenos Aires, Argentina
Produced content for social media, newsletters, and SEO articles.
Worked in tandem with a designer and in coordination with the team's PM, participating transversally in content and product decisions.
Co-created the newsletter Causas (honorable mention, Global Media Awards 2022).
Developed editorial judgment in high-speed contexts (real-time coverage).
Specialized in reading experience and UX Writing through interactive articles.
Copywriting Media Social Media Management Communication Strategy Community Management
Banco Hipotecario
Customer Service Team Leader
BANKING AND INSURANCE
January 2015 - January 2016 (1 year)
Buenos Aires, Argentina
Led a team of over 10 people focused on quality and performance objectives.
Implemented quality controls to improve customer experience.
Identified opportunities for improvement in processes and communication.
Worked with other departments to optimize times and complaint resolution.
Participated in the implementation of CRM for digital support.
Customer Experience Team Management Banking and Financial Services Coaching Quality Control