Freelancer profile translated to English.

Description

Freelance in digital transition management, I support companies in their transformation and the development of their digital and omnichannel activities.

💡 15 years of experience advising, co-building, and managing high-performing digital strategies for business.

🎯 My mission? To improve the digital customer experience and generate more value by:

- Defining an innovative omnichannel vision and strategy

- Structuring and optimizing key e-commerce levers (CRO, offering, logistics, CRM triggers, customer service)

- Maximizing traffic acquisition through SEO, SEA, SMO, CRM, content marketing, and media buying.

- Managing cross-functional projects to meet new usage patterns

🚀 I enjoy uniting teams, giving meaning to actions, and tackling challenges with dynamism and pragmatism, always being solution-oriented!

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Versailles (up to 20km), Paris (up to 20km)

NATURE ET DÉCOUVERTES
Omnichannel Director
January 2023 - September 2024 (1 year and 8 months)
Versailles, France
Member of the Management Committee. Managed a team of 10 people across several departments:
- Digital & Omnichannel (e-commerce, omnichannel services, online & offline acquisition)
- Transformation Projects
- Online & Offline Commercial Operations
- Marketing | Offer Promotion
- Store Fronts
- Responsible for the deployment of Nature & Discoveries Experiences, from Business Plan to production: new market growth opportunity
- Trainer within the internal school to promote sales staff to web ambassador status: Store to Web Sales x2 (50% in marketplace) supported by the launch of new PSPs
- Overhaul of the entire SEA & SEO strategy: +10% conversion at equal budget
NATURE ET DÉCOUVERTES
Digital Director
October 2019 - December 2022 (3 years and 2 months)
Versailles, France
Member of the Management Committee. Managed a team of 15 people in E-commerce / Marketplace & Reverse Marketplace.
- Continuous website optimization during COVID (merchandising, logistics, live chat with our advice guides): +10 NPS points to 68
- Strong growth in the weight of the Web in the company's added value: from 7% to 17%, maintained post-COVID
NATURE ET DÉCOUVERTES
Projects & Customer Experience Manager
August 2016 - September 2019 (3 years and 1 month)
Île-de-France, France
Responsible for the CRO of natureetdecouvertes.com: UX/UI, e-merchandising, commercial animation plan, payment & fraud, web analytics, A/B testing, product recommendations - 4 people +23% transactions post-redesign