Solange Brousse

Since 2019, I have been supporting theMichelin Groupon its institutional, internal, and external communication challenges, with a focus on creative conception and audiovisual production.

I am involved from idea to execution:concept creation, script and rundown writing, video production, documentary formats, interview preparation and conducting, speaker coaching, and directing.

My role is to transform sometimes technical or sensitive subjects into clear, embodied, and engaging content, adapted to the Group's various audiences.

I supportEDF R&Din the editorial and audiovisual enhancement of its talent: new hires, researchers, international experts, and representatives of its research centers in France and abroad.

I have designed about tenvideo portrait seriesfor internal, institutional, and external use, particularly to enhance R&D's attractiveness and support the recruitment of new talent.

Each format can be treated differently, but the same conviction guides my work: researchers should not be smoothed out. Their uniqueness, passion, intensity (and sometimes their "oddball" nature) are precisely the strongest material for building an authentic, embodied, and engaging narrative.

At The Swing, I support both major accounts and smaller organizations with their **communication challenges**, **editorial strategy**, and **storytelling**.

I work with clients such as Michelin, EDF R&D, Sixtine, and Tulipes & Cie to design editorial visions, content strategies, and translate them into concrete deliverables:manifestos, guidelines, scripts, scenarios, or communication frameworks.

I also support more cultural or independent players, such as Ateliers Marcel Carbonel, the No Format label, Émile Parisien, or Frédéric Beigbeder, onpositioning**, **institutional communication**, **content strategy**, and **social mediaissues.

My role is to **link strategic thinking to concrete production**, supporting clients throughout the entire editorial value chain, from the initial idea to the final deliverables.