Soizic Hervé

- Consulting mission in digital transformation and customer journey optimization

- Website redesign, application launch, e-commerce evolution, click and collect, conversion

- CRM, implementation of loyalty programs, branding, media plan, brand redesigns

- Implementation of new business solutions (customer satisfaction, digital platforms, analysis tools, reporting)

Main missions:

- March 2024 - July 2024: Director of Performance Division (digital, CRM, data) Audika, leader in hearing care - network of over 600 points of sale;

Implementation and monitoring of the digital and CRM new lead acquisition strategy, launch of marketing and media campaigns, reorganization of the marketing department

- July 2023 - November 2023: Marketing Director / Interim CMO - Compagnie Française de Croisières (startup supported by an English fund), new concept of human-scale French cruises.

Implementation of customer acquisition & loyalty strategy, media campaigns (TV, press, radio, SEA), sales & promotion monitoring across all channels

Structuring and implementation of Marketing processes & reporting, management and recruitment

- February 2023 - June 2023: Conducted 2 studies on sales compensation strategies and policies in the media and energy sectors

- December 2022: Development of a B2B and B2C roadmap for a Pharmaceutical Laboratory

- June 2022: Marketing and digital strategy for a new restaurant concept

- March 2020 - December 2022: Vivescia - Agricultural cooperative in Eastern France

Expert in Omnicommerce Transformation and Change Management

Project: Development of the omnicommerce change strategy. Strategic recommendation and scoping. Support for the Head of Offers on the digitalization project for supplies from 10,000 farmers.

- Digital: implementation and deployment of the digital strategy for the brand and the network of 350 Beauty Institutes (websites, social networks, application and online booking sites, content). - Marketing & Communication: implementation and deployment of all Marketing tools (CRM, mailings, displays, acquisition and loyalty tools, partnerships) - Management of a team of 9 people / Creation and recruitment of the digital department

- Marketing and Communication: implementation and deployment of the on and offline strategy - Customer Relationship Management: creation of the department and processes, and implementation of Quality (satisfaction surveys, mystery shopping...) - Evolution of the CRM tool (Colibri). - Management of a team of 5 people