Freelancer profile translated to English.
Back to original languageAbout Soizic
Senior Marketing & Acquisition Consultant, I support companies and agencies in thedefinitionandexecutionofROI-driven and measurable acquisition strategies(SEO, Paid, Content, and Influencer Marketing).
With 2 years of experience as theHead of Acquisition for a scale-up**, I **create and manage multi-channel strategies(SEO, Paid, Content, and Influencer Marketing) with challenges related toscalability**, **internationalization**, and **budgetoptimization. I have worked in-house as well as in agencies, in **startup, scale-up, and large enterprise environments**.
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🎯 Key Skills
•SEO:definition and execution
•Paid:Meta, Google, TikTok, Microsoft, Reddit, LinkedIn, and Offline
•Content:editorial strategy and production planning
•Influencer Marketing:strategy definition, outreach, and project management - affiliate program implementation
•Project and Team Management:overall project management and team coordination
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🤝 Possible Collaboration Modalities
• One-off projects or long-term support
• Direct or white-label for agencies
• Strong product, data, and business culture
French
Native or bilingual
English
Conversational
Spanish
Fluent
Can work on-site
Paris (up to 10km)
Experience
- Campus coachHead of AcquisitionSPORTSJanuary 2023 - Today (3 years and 7 months)Paris, France
- Managed the acquisition team (4 people)
- Overall SEO strategy (x13 monthly traffic - 170k sessions on the blog)
- Multi-channel Paid strategy: SEA-ASA-OFFLINE (Metro-JcDecaux)-Display (budget xxxK€)
- Developed Influencer Marketing strategy - Affiliate program (xxxk€) - Public Relations Management
- Managed growth initiatives
- TeleperformanceGoogle Ads Account StrategistTELECOMMUNICATIONSJanuary 2022 - January 2023 (1 year)Barcelone, SpainResponsibilities☑️ Specialized Google Ads advisor for French companies☑️ Setup and optimization of Google Ads campaigns☑️ Analysis of advertising campaigns (KPIs: ROAS, CPA, CPM...)Results
- Managed accounts for small and large businesses
- In-depth knowledge of the Google Ads platform and Google tools
- Digital Content ExpertContent ManagerDIGITAL AND ITJanuary 2021 - January 2022 (1 year)Barcelone, SpainResponsibilities:☑️ Managed content production☑️ Client portfolio: Europcar, Maison du Monde, Neofa, Ankorstore, Sunêlia, Club Med, lematelas.fr, Salt...☑️ Editorial strategy: monitoring, optimization, and control of produced content☑️ Project management: editorial planning, production tracking
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Education
- Master in Law, Economics, and Management with a focus on MarketingISTC2020L'ISTC forme des professionnels de la communication et du marketing digital grâce à son parcours généraliste. La licence et le master intègrent l'apprentissage d'une vision stratégique, responsable et innovante de la communication et également des fondamentaux en gestion, droit et management.
- Dual Degree Master in CommunicationISTC / CEU SAN PABLO (MADRID)2019Master principalement axé autour des Relations publiques et du rôle des agences, j'ai assisté notamment à des cours tel que L'écriture pour les médias / Communication politique / Structure des médias / Fondamentaux du design / Design journalistique
Certifications
- Google AnalyticsGoogle2020