Freelancer profile translated to English.
Back to original languageAbout Sofyène
Are you investing in Meta or TikTok Ads but struggling to scale without increasing your CPA?
I am a Media Buyer & Creative Strategist specializing in e-commerce. I help brands structure, optimize, and scale their paid media campaigns by combining data-driven management with conversion-oriented creative strategy.
🎯 What I bring:
• Structuring and optimization of Meta & TikTok Ads accounts
• CPA reduction and ROAS improvement
• Development of high-performing creative angles (UGC, hooks, storytelling)
• Strategic A/B testing (audiences, creatives, landing pages)
• Performance analysis and actionable recommendations
My conviction: performance depends not only on targeting or budget, but above all on the quality of creatives and the ability to test intelligently.
Objective: to transform your advertising investments into a profitable growth engine.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Marseille (up to 50km), Lyon (up to 50km)
Experience
- STITCHSocial Media ManagerJanuary 2023 - May 2023 (4 months)Luxembourg, Luxembourg• Contribution to defining the digital strategy and brand positioning• Production and management of digital content with a focus on performance and visibility• Implementation of SMO and outbound acquisition actions• KPI monitoring, performance analysis, and data-driven adjustments
- ChapsVisionAcquisition AssistantJanuary 2024 - January 2025 (1 year)• Contribution to the digital and outbound acquisition strategy• Analysis of marketing performance (traffic, leads, conversion) and KPI monitoring• Production of strategic materials and collaboration with data, marketing, and product teams
- Editus LuxembourgDigital SpecialistCONSULTING AND AUDITSJanuary 2024 - October 2024 (9 months)Luxembourg, Luxembourg• Optimization of digital performance for B2B/B2C clients• KPI analysis (traffic, conversion, ROI) and reporting production• Data-based optimization recommendations
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Education
- Data Essentials & Fullstack (Analytics)Jedha2025Data Essentials & Fullstack (analyse
- Master Expert in E-Business StrategyÉcole SupérieureduDigitalParis—2023to2025Master Expert en Stratégie E-Business