Freelancer profile translated to English.
Back to original languageAbout Sofiane
Hi! I'm Sofiane. If you're looking for a 'classic' SEO consultant who just provides technical reports, you're probably not in the right place.
With **12 years of experience in e-commerce and two successful exits under my belt**, I bring a vision that few freelancers possess: that of an 'Owner'. I don't just manage your traffic, I manage your profitability.
🚀My Philosophy: Organic before Ads
I built my success (notably with Conteenium (+€1M in annual revenue) & Meublesetdesign.com (€2.5M in annual revenue)) on a simple ground reality: spend less on advertising and dominate through SEO/GEO.
🎯Why work with me?
SEO & Complex Migrations Expertise: I've managed high-risk migrations while securing growth in the FR and EN markets.
International Scale: Deployment of multilingual strategies and optimization of e-commerce structures for the global market.
Business Recovery & Optimization: After acquiring and turning around Meublesetdesign.com, I know how to identify immediate growth levers to transform a deficit-making store into a profitable asset.
360° Vision: Supply chain, offshore team management, branding... I understand the global challenges of a business leader.
🛠What I can do for you:
___
Ready to take your e-commerce to the next level with someone who has already walked the path? Let's discuss your project!
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Italian
Fluent
Can work on-site
Lille (up to 50km)
Experience
- Qwantium SASStrategic Associate — VintageMobile.frE-COMMERCENovember 2025 - Today (9 months)Paris, FranceExpertise: Digital Transformation, Strategic Offshoring & Just-in-Time Supply ChainAs a 50% partner in the Qwantium SAS structure, I am assisting the founder of VintageMobile.fr in the profound transformation of his business model. My role is to turn a historical niche activity into a scalable leader through process optimization and international expansion.🎯My strategic accomplishments for your project:Digital Overhaul & Branding: Complete management of brand image modernization and technical overhaul of the e-commerce site. Objective: optimize UX for the premium refurbished market and increase conversion rates.Delegation Engineering (Offshoring): Creation of an operational hub in Madagascar. Recruitment, management, and training of a full-time employee to handle operations and allow management to focus on growth.Supply Chain Optimization (Lean Management): Implementation of a 'Just-in-Time' (JIT) logistics management, crucial for the vintage product market. Technical training of staff in quality control and logistics responsiveness processes.Internationalization Strategy (Ongoing): Deployment of the brand beyond French borders (multilingual adaptation, cross-border logistics, and integration of international payment methods).🚀What I bring to your business as a freelancer:I help you move away from 'e-commerce craftsmanship' to build an industrialized structure. Whether you need to delegate your operations without sacrificing quality or rethink your logistics to free up cash flow, I provide concrete solutions based on proven models.I am your partner in transforming a local vision into an international sales machine, while automating wherever possible.
- Loneer AppMobile App Developer - iOS and AndroidSOFTWARE PUBLISHINGSeptember 2025 - Today (11 months)Lille, FranceTitle: Fullstack iOS & Android Developer - End-to-End Mobile App Creation (Flutter & Swift)Proof of my ability to deliver finished and scalable products, I independently developed a high-performance mobile application using the latest technologies:Mobile Development**: Design with **Flutterfor a fluid cross-platform experience and nativeSwiftintegration for iOS optimization.**Product Delivery**: Responsible for the entire product lifecycle: UI/UX design, backend architecture, and frontend development.**AI Tools Expertise**: Optimization of development velocity using Windsurf and LLM models such as Claude, Deepseek, and Gemini, ensuring quality code and reduced Time-to-Market.**Infrastructure**: Deployment and management on the Google Cloud / Firebase stack, ensuring high availability and controlled scalability.**Results**: Management of the technical roadmap and organic growth from 0 to 1,000 monthly active users (MAU).
- Meublesetdesgin.comOwner & CEO (Acquisition & Exit) — Meublesetdesign.comE-COMMERCEApril 2023 - November 2025 (2 years and 7 months)Paris, FranceExpertise: E-commerce Restructuring, Supply Chain & Growth SynergiesI acquired the assets of Meublesetdesign.com in 2023 when the company was in judicial liquidation. My challenge: relaunch the brand, improve the business model, and automate operations to prepare for a quick and profitable exit. Mission accomplished with a sale to a furniture group in 2025.🎯My strategic accomplishments for your project:Turnaround & Brand Relaunch: Comprehensive audit of post-bankruptcy friction points, restructuring of the product offering, and deployment of a new customer acquisition strategy to restore confidence and traffic.Logistics Engineering (Just-in-Time): Implementation of a lean flow model with European manufacturers (Poland). Result: elimination of unnecessary storage costs and direct customer delivery (high-performance drop-shipping).Cost Pooling & Optimization: Merging of logistics and marketing departments with my other companies. I managed the pooling of expert freelancers (Ads, SEO) to reduce fixed costs while maximizing advertising reach.Shared Services Center Management: Recruitment and training of a dedicated offshore team for customer service and content management, ensuring 7/7 responsiveness at a controlled cost.🚀What I bring to your business as a freelancer:If your e-commerce suffers from low margins or burdensome logistics, I intervene with a pragmatic vision. I know how to transition from a 'stock-heavy' model to an agile and profitable one.My expertise doesn't stop at SEO: I look at your P&L (Profit and Loss statement) to ensure every euro invested in your visibility translates into net profit.
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Education
- WooCommerce ExpertsAutomattic2020Spécialiste WooCommerce sur des problématiques de scalabilité : je n'installe pas de thèmes, je construis des infrastructures capables d'encaisser 1M€ de CA annuel en optimisant chaque milliseconde de temps de chargement.