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Malt Strategy
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Malt Tech Trends 2026
Sofyan BenhaddouSB

Sofyan Benhaddou

GTM, Marketing & Community Specialist

€300/day
Marseille, FR
3-7 years
Community Management
Social Media
AI Strategy
Marketing Automation
Go-to-Market (GTM) Strategy

Average response time: 1 hour

Freelancer profile translated to English.
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About Sofyan

I've been doing marketing, GTM, and community building for 5 years, primarily in tech, fintech, and crypto.

Some figures:
→ 10+ product launches, ~$5M**raised in total** (all oversubscribed)
→ Communities grown from0 to 40K+ members (X, Telegram & Discord)
→400+ content pieces produced(articles, threads, tweets, carousels, Canva visuals, long-form research)
→20+ live events(Twitter Spaces, AMAs)
→AI agent deployedon X, contributed to $700K in sales

My last role was at MANTRA Chain as Ecosystem Development Manager:sourcing 80+ partners, sales enablement(battlecards, pitch decks, objection handling), andcross-team coordination(research, product, BD).

In parallel, I build with AI. I designed an **AI agent to manage a brand's X account**, built Souffl.AI (Telegram bot: Whisper + Claude + scraping of 14K products), and set up automated content pipelines with OpenClaw.

What I can do for you:

→ **GTM & Product Launch Strategy**: from positioning to go-live, I've launched 10+ products with a 100% success rate in fundraising
→ **Content Marketing**: editorial strategy, copywriting (tweets, threads, long-form, guides, carousels), visual creation (Canva), and distribution.
→ **Community Building**: Creating, managing your community. Engaging your community. Activating your community.
→ **Sales Enablement**: battlecards, pitch decks, FAQs, objection handling, everything you need to close
→ **AI Automation**: agents, content pipelines, scraping, automated workflows that save time and money
Software Publishing
Digital and IT Services
Education Companies
Digital Business Models
Social Networks

  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Marseille (up to 50km)

Experience

  • MANTRA
    Ecosystem Development Manager
    TECH
    August 2025 - January 2026 (5 months)
    • - Managed the full partner acquisition cycle: sourced 80+ tech partners via market data platforms, curated lists, and recently funded projects. 7 qualified and advanced to structuring discussions.
    • - Prioritized partner pipeline under regulatory, product, and resource constraints, aligning partnership scope with GTM capacity.
    • - Defined partnership and distribution frameworks: integration scope, incentives, and activation timelines.
    • - Central interface between research, product, and BD to translate ecosystem insights into partner prioritization and GTM sequencing.
    • - Wrote sales enablement materials: battlecards, objection handling, partner pitch decks.
    Go-to-Market (GTM) Strategy CRM Partnerships B2B Prospecting Product Marketing
  • MANTRA
    DeFi/RWA Analyst
    TECH
    August 2024 - August 2025 (1 year)
    • - Conducted comparative research on 50+ RWA, stablecoin, and DeFi protocols to guide ecosystem strategy and partner selection.
    • - Produced decision-making analyses guiding product direction and GTM priorities.
    • - Recommended a stablecoin product (mantraUSD) based on structural and risk analysis. Recommendation adopted, resources allocated, product launched.
    • - Contributed to ecosystem capital formation, assisting in a ~$700K sale for a partner through positioning and coordination.
    Fundraising Social Media Market Research Community Management Go-to-Market (GTM) Strategy
  • Linity
    DeFi Analyst
    TECH
    November 2022 - July 2024 (1 year and 8 months)
    • - Launched and scaled the primary GTM channel (community) from 0 → 40k+ followers and 30k+ members with the team, using it to distribute research, test narratives, and support early partner and user acquisition.
    • - Shaped and distributed ecosystem narratives through long-form content, research publications, and 20+ Twitter Spaces (AMAs, protocol deep dives, ecosystem education).
    • - Produced and published in-depth research pages covering 50+ DeFi protocols and 5+ emerging ecosystems to support user decision-making.
    • - Designed and executed gamified ecosystem campaigns to crowdsource due diligence, surface high-signal projects, and drive early user engagement.
    • - Evaluated and implemented community and GTM tooling to support scalable campaign execution and user participation.
    Go-to-Market (GTM) Strategy Community Management Social Media Content Marketing Atlassian JIRA
Check out Sofyan's experience

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Education

  • Master's degree
    SKEMA Business School
    2021
    Master's degree
  • Cezanne Preparatory Class for Business Schools
    Lycée Paul
    2016
    Cezanne Classe préparatoire aux grandes écoles de commerces

Skill set

Go-to-Market (GTM) Strategy
Social Media
Community Management
AI Automation
AI Consultant
Content Marketing
Content Strategy
Copywriting
Sales Enablement
Product Launch
Web Marketing Strategy
Marketing Strategy
Project Management
Canva
Prompt Engineering
Blockchain
RWA
Cryptocurrency

Categories

  • Other