Freelancer profile translated to English.
Back to original languageAbout Sofya
I am Sofya Kosenkova, a passionate marketing and advertising professional with 5 years of rich experience in media agencies. My specialization focuses on the dynamic sectors of food and automotive.
Graduating from KEDGE BS with an MSc in Marketing & Brand Management, I immediately entered the world of media agencies with a first experience at VMLY&R as a Media Project Manager responsible for all Grand Frais supermarket openings in France. From budget management to creating a media plan in agreement with offline teams, I know how to work with many stakeholders.
For the past 1.5 years, I have been working at Mediaplus France exclusively for MINI. From managing ongoing campaigns to designing plans for peak periods, I handle all levers and campaign objectives. My role today involves both proposing "out of the box" campaigns and implementing them. I am also responsible for regular reporting and campaign adjustments based on objectives and performance.
Available for digital strategy plans, I can provide comprehensive operational support for the implementation of awareness and traffic campaigns. Proficient with all channels, I have been responsible for media buying and tracking my campaigns since the beginning of my career.
I would be delighted to provide you with further information about my profile!
French
Native or bilingual
English
Fluent
Russian
Native or bilingual
Can work on-site
Marseille (up to 15km), Marseille (up to 10km)
Experience
- Mediaplus Gruppe für innovative Media GmbH & Co. KGDigital Media ExpertDIGITAL AND ITJuly 2022 - Today (3 years and 11 months)Paris, FranceFor MINI:Participate in the development of digital strategies for product peak periodsCampaign optimizationTracking managementManage relationships with partner platforms for various campaignsCoordinate a team of 4 people at the central level (responsible for programmatic, search, and social operations)Manage daily client relations with the BMW Group's digital teamsIntegrate centrally defined processes in France
- VMLY&RAccount Media ExecutiveSOCIAL NETWORKSJanuary 2022 - July 2022 (6 months)Paris, FranceFor Grand Frais:Development of recommendations and media plans for store openings nationwideData management: creation, management, and optimization of audience pools.Operational implementation of online media campaigns (social networks, display, e-mailing, etc.). Ensure their optimization and monitoringDesign and monitoring of online awareness and recruitment campaign projectsLiaison with partners and advertising agencies (Waze, Le bonbon...)Regular internal and client reporting
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Education
- MSc Marketing & Brand ManagementKEDGE Business School2021Parcours en un an et demi avec un tronc commun Marketing puis une spécialisation dans le Brand Management avec des cas réalisés pour des entreprises concrètes du secteur de la Food comme Tanoshi et Danette. Cours supplémentaires réalisés avec l'école de coding Le Wagon. Stage de fin d'études de 6 mois chez le groupe Panzani en tant que Digital Media Assistant.
- International Bachelor of Business AdministrationKEDGE Business School20204 années d'études consacrées au Marketing International avec une spécialisation Digital Marketing tout au long de mon cursus. Un stage en tant que Cheffe de Projet SEA dans une start up à Marseille ainsi qu'un stage de Media Strategist chez Mediaplus Bruxelles tout au long du cursus scolaire.