Description

Creative designer & social media strategist, based in Madrid 🇪🇸

I help brands and small businesses look sharp and get noticed, from scroll-stopping Instagram content to event posters and pitch-ready presentations.

With a Design degree from IE University and 5+ years experience in social media and brand identity for beauty, wellness, real estate, and education brands across the world, I bring both strategic thinking and hands-on design execution. I've grown accounts from 0 to 10K+ followers, hit Amazon Bestseller within weeks of launch, and built full brand identities from scratch (visual language, TOV, style guides).

What I can help with:

- Instagram post/story design & content templates

- Event posters, flyers, and promo visuals

- PowerPoint / pitch deck design

- Brand identity essentials (colors, fonts, style guides)

Fast turnaround, clean design, on-brand every time. Fluent in English, Spanish (B2), Polish, Ukrainian, and Russian, happy to work with international clients.

Industry field of expertise

Languages

Ukrainian
Native or bilingual
English
Fluent
Spanish
Conversational
Polish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Concepta LLC
Social Media Manager & Brand Strategist
E-COMMERCE
October 2025 - May 2026 (7 months)
Belgrade, Serbia
Developed and executed social media strategy for the Spanish market launch across Instagram, TikTok, and Shopify, from the brief to published content.

Designed brand visual identity and TOV guidelines, ensuring cohesive and on-brand communication across all touchpoints.

Sourced and managed micro-inﬂuencer and UGC creator partnerships, from brieﬁng and scripting through to performance tracking.

Collaborated with design and e-commerce teams to produce campaign assets aligned with conversion goals.
Social Media Marketing Brand content Content marketing Instagram Redes sociales
Aurora Ukraine (4 wellness brands holder)
Social Media Manager and Creative Lead
E-COMMERCE
April 2023 - October 2025 (2 years and 6 months)
Kyiv, Ukraine
Managed social media presence across 4 consumer brands simultaneously content planning, creative direction, and performance reporting.

Built and scaled UGC and aﬃliate programs, brieﬁng creators and producing brand assets using Figma and Adobe Creative Suite.

Developed KPI frameworks and performance dashboards to continuously optimise content strategy based on engagement and conversion data.

Grew into a senior creative role, collaborating with designers and copywriters to elevate output quality across all brands.

2.3M+ annual reach · 10–20% MoM audience growth · Amazon Bestseller within 1 month · ROI 110%
Adobe Creative Suite Content marketing Social Media Marketing Brand content Graphic Design
Polski po Polsku
Social Media Designer
EDUCATION AND E-LEARNING
February 2022 - January 2024 (1 year and 11 months)
Kyiv, Ukraine
Developed full organic content strategy for Instagram and TikTok from scratch, content pillars, posting cadence, visual identity, and caption voice tailored to a Polish-speaking audience.

Scripted, ﬁlmed, and edited short-form video content (Reels, TikToks) optimised for reach and saves, consistently hitting the explore/for-you page.

Built automated content production workﬂows to maintain high publishing volume without sacriﬁcing quality.

Analysed performance data weekly to iterate on formats, hooks, and CTAs, improving average watch time and proﬁle visits month over month.
Instagram TikTok Graphic Design Social media branding