Sofia Taalibi

As a digital communication and marketing project manager at InSo Creations since December 2024, I oversee the entire communication strategy for our company and our clients. Visit our website for more information: inso-creations.com

At Aésio Mutuelle, born from the merger of three mutual insurance companies (Adréa, Apréva, and Eovi Mcd), I hold the position of digital communication project manager. With over six years of experience within this company, I contributed to the merger by participating in the development of its communication strategy. My career began as a community manager at Eovi Mcd, then as a digital communication officer for Adréa, before evolving to the role of digital communication project manager at AésioMutuelle. My key responsibilities:

In 2017, I joined Eovi Mcd as a Community Manager, at a pivotal time when mutual insurance companies were just beginning to use social media. My main mission was to manage and energize the mutual's Facebook and Twitter accounts, with the goal of increasing the visibility of our actions and fostering lasting engagement with our audiences.

Upon arrival, I had to tackle a strategic challenge: convincing internal teams of the importance of an active presence on social media. To achieve this, I organized numerous awareness-raising meetings, demonstrating the value of these tools for enhancing brand awareness, promoting our commitments, and building a close relationship with our audiences.

I defined and structured a clear and coherent editorial line, highlighting our health prevention initiatives, institutional commitments, and human values. I also had the opportunity to create and produce several inspiring videos, featuring remarkable experts and life stories, including:

The president of EndoFrance, fighting endometriosis,

A doctor from Doctors Without Borders,

A young athlete from the French Federation of Adapted Sports with Down syndrome,

A woman who overcame breast cancer.

Through these powerful content pieces, I aimed to humanize our communication, evoke emotion, and build a relationship of trust with our communities.

This experience allowed me to develop valuable skills in editorial project management, social media strategy, and engaging content creation. It also strengthened my ability to collaborate cross-functionally with various internal departments and to advocate for the importance of digital in a company's overall communication strategy.