Freelancer profile translated to English.
Back to original languageAbout Sofia
I am a Community Manager and Graphic Designer with over 5 years of experience, working both in marketing agencies and as a freelancer. My focus is on combining creativity with strategy to create visual and digital content that authentically connects with audiences.
🎨 As a designer, I have experience in all types of graphic projects: from flyers and banners to animated videos and social media posts. I specialize in visually impactful designs that reinforce each brand's identity.
If you are looking for:
🎯 Professional graphic design: flyers, banners, animated videos, branding, and more.
🎯 Social media management focused on results and growth, along with personalized content strategies that truly connect with your audience.
I can help you. My rates are flexible and I adapt to each client's needs, always aiming to deliver quality work that fits your budget.
📩 Your inquiry is welcome.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- Convertics AgencyCONTENT MANAGEROctober 2020 - May 2024 (3 years and 7 months)- Production of creative assets for social media, advertising banners, websites, and digital campaigns, using tools like Adobe Photoshop, Illustrator, Lightroom, and Canva to ensure attractive and professional design. Experience in photo editing and creating visual resources aligned with brand identity.- Content creation for social media, developing texts, visual assets, photographs, and strategic monthly plans, focused on increasing reach and audience engagement.- Development and implementation of content strategies for social media, email marketing campaigns, and paid ads on Facebook (Meta) Ads and Google Ads.Planning, execution, and analysis of email marketing campaigns, ensuring attractive visual design and persuasive texts to maximize conversions.- Management and optimization of ads on Facebook (Meta) Ads and Google Ads, applying data analysis and strategic adjustments to improve performance and maximize available budgets.- Experience as a Customer Success Manager, overseeing e-commerce accounts, analyzing key metrics, and identifying opportunities to increase ROAS, maintaining fluid communication with clients.
- Asturiano Futbol ClubCOMMUNITY MANAGERMarch 2023 - March 2024 (1 year)- Responsible for monthly social media content planning, message and inquiry management.- Production of audiovisual content at the club's premises through weekly visits to record stories and capture material.- Proposal of creative ideas to boost social media growth.- Design of promotional flyers for club events. Note: I held both positions simultaneously (Asturiano Fútbol Club and Convertics Agency).
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Education
- Graphic DesignerCoder House2022Durante esta formación, adquirí conocimientos fundamentales en diseño gráfico, branding y composición visual, enfocados en crear comunicaciones efectivas y atractivas. - Procesos de diseño: Desarrollo de briefs creativos y organización de proyectos desde la conceptualización hasta la ejecución. - Teoría del color y tipografía: Uso estratégico del color y diseño tipográfico para transmitir mensajes claros y coherentes. - Composición visual: Manejo de sistemas de grillas, estructuras gráficas y análisis compositivo para interfaces y piezas publicitarias. - Branding: Creación y gestión de identidades visuales, incluyendo la elaboración de sistemas de marca y brandbooks detallados. - Comunicación y anuncios: Diseño de campañas visuales que combinan creatividad y estrategia para maximizar el impacto.
- Digital MarketingDigital House2020Este curso me brindó una visión integral del marketing digital, enfocándome en la planificación y ejecución de estrategias en plataformas digitales. Publicidad online: Dominé el uso de Google Ads (Search, Display & Video) y Social Media Ads en Facebook, LinkedIn y Twitter para diseñar campañas efectivas. SEO y SEM: Aprendí a optimizar páginas web para mejorar su posicionamiento en buscadores, incrementando visibilidad y tráfico. Métricas y análisis: Comprendí la importancia de los KPI’s, cómo definirlos y utilizarlos para medir y ajustar estrategias de manera estratégica. Planificación estratégica: Desarrollé habilidades para liderar estrategias digitales, alineando objetivos empresariales con herramientas digitales. Con esta formación, adquirí competencias clave para implementar campañas digitales exitosas, analizar su rendimiento y optimizarlas continuamente.