Sofia Quetglas

✅Led the strategic redefinition of the brand, developing a differential positioning in the aeronautical training sector ✅Designed and executed the global digital marketing strategy in Europe and LATAM, aligning positioning, acquisition, and international expansion. ✅Planning and optimization of paid media campaigns focused on qualified lead acquisition ✅Development and implementation of lead nurturing and automation strategies (email marketing + CRM), improving lead-to-customer conversion. ✅Led the expansion strategy into markets such as Colombia, Brazil, Peru, and the United States, including strategic alliances and presence at international aeronautical fairs. ✅Design of the sales funnel integrating organic content, webinars, open days, and retargeting campaigns. ✅Managed the editorial calendar on Instagram, LinkedIn, website, and email marketing, positioning the brand as an innovative benchmark in aeronautical training. ✅Close collaboration with the sales team and management to define monthly acquisition objectives and scale the business model. ✅Analysis of key metrics (CPL, ROI, conversion by country and traffic source) to optimize investment and strategic decision-making.

Supported marketing and communication initiatives in the Travel Retail sector, integrating digital, offline, and internal communication channels. Coordinated trade marketing campaigns, brand activations, and promotional materials for airports, service areas, and train stations. Worked with internal teams, external suppliers, and partners to ensure the correct implementation of campaigns and communication actions. Conducted market research, audience analysis, and trend analysis to support campaign, pricing, and positioning decisions. Developed corporate content, press releases, internal communications, and strategic presentations.

✅ I design the BRÍO Method as my own framework to support identity, positioning, and strategic decision-making processes. ✅ I structure and facilitate in-person and online workshops on mindset, identity, and personal brand building, aligning internal clarity with external strategy. ✅ I develop digital products (ebooks, training, and strategic resources) focused on scalability and conscious monetization. ✅ I design and implement the content strategy on Social Media and newsletters to strengthen authority, community, and conversion. ✅ I support entrepreneurs in 1:1 strategic consultations to define their value proposition, narrative, and communication direction.