Freelancer profile translated to English.
Back to original languageAbout Sofian
Graduate of one of the best master's programs in France in E-commerce with a work-study program in digital at L'Oreal, I have made my passion for digital my profession. Constantly on the lookout for the latest trends in the field, I am able to give your company the digital visibility it deserves thanks to Google Ads.
I specialize in SEA, paid traffic acquisition (Google Ads & Social Ads). After an experience at Google, Google Ads holds no secrets for me.
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Websy AgencyFounderMarch 2020 - Today (6 years and 5 months)
- Creation of showcase and e-commerce sites via the Wordpress CMS
- Creation of Google Ads campaigns (Optimization, GTM tags, tracking...)
- Monthly monitoring and management of client sites
- SEO optimization and monitoring
- Publicis Media ParisSocial Media TraderApril 2022 - December 2022 (8 months)
- Definition and recommendations of the social ads strategy on Meta, Snapchat and TikTok
- Online posting, monitoring and optimization of campaigns.
- Analysis and reporting of campaign results.
- Relations with the representatives of the brands under my responsibility (Yves Saint Laurent and Armani) as well as with the teams of the various advertising networks (Meta, Snap, TikTok, Pinterest)
- PGPPaid Media ConsultantJune 2021 - December 2021 (6 months)
- Creation and online posting of advertising campaigns on Facebook and Instagram across 5 different countries in Africa.
- Average budget of $20,000 for campaigns lasting an average of 14 days to 1 month with the objective of reaching several million in reach and impressions.
- Testing, collection and analysis of data to identify trends and achieve maximum ROI across all campaigns
- Weekly monitoring and reporting of campaign performance
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Education
- E-commerce option Social NetworksUPEC2018