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Sofiane KayaSK

Sofiane Kaya

Business Analyst - Retail

€400/day
Harnes, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sofiane

Business Analyst with a hybrid profile: requirements gathering, process mapping, and translating business needs into concrete solutions, supported by a dual technical (web development) and data (analysis, reporting) expertise. After starting in retail marketing and analysis (NielsenIQ, Circana - managing key accounts with over €100M in cumulative revenue), transitioned to web development (2023) to strengthen this business-tech approach. Seeking freelance hybrid Business Analysis missions.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Eryno
    Founder - E-commerce
    E-COMMERCE
    September 2025 - Today (11 months)
    Harnes, France
    • Launched and managed several Shopify stores, from sourcing and market research to revenue generation, with dedicated branding and copywriting.
    • Managed advertising campaigns (Meta, TikTok, Google Ads) with a monthly budget of €500 to €2000, focusing on ROI.
    • Achieved an average CTR of 5% and a daily conversion rate of 3%, through continuous analysis of sales and performance data.
    E-commerce Ad Creation Media Buying Supplier Sourcing
  • Business Analyst
    IT Manager - Future Business (Fixed-term contract)
    TECH
    July 2025 - December 2025 (5 months)
    Dublin, Ireland
    • Application Development & Maintenance: corrective and evolutionary maintenance of the website, content and feature updates.
    • UI/UX Improvements to enhance user experience and deliverable quality.
  • Comlink (Alternance),
    Technical Business Analyst
    December 2023 - January 2025 (1 year and 1 month)
    Carvin, France
    • Gathered requirements and functional prioritization for the development of internal tools (CRM, planning, HR, purchasing) in ReactJS, adopted across the company.
    • Designed a centralized planning system, reducing duplicate entries and appointment errors by 40%.
    • Developed a sales prospecting dashboard used in real-time by the sales department; integrated APIs (Postman, Swagger).

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Education

  • Bachelor
    LiveCampus
    2025
    Bachelor
  • Web and Mobile Web Developer
    PopSchool
    2023
    Développeur web et web mobile

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