Freelancer profile translated to English.

Description

I am a Product Builder & Front-End developer: I take an idea, a somewhat chaotic Miro board, two or three Figma mockups... and I turn them into a clean, fast, and sexy web app in React.js / Next.js.

I love:

creating landing pages that convert (not just “beautiful”)

building MVPs to test a product in real-time, quickly

transforming a shaky website into a fluid experience (performance, responsive, UX)

integrating pixel-perfect designs with Tailwind CSS

I think “product” before I think “code”: user journey, key messages, call-to-action, and only then components.

If you need someone who challenges your idea and delivers a modern, maintainable, and scalable front-end, let's build it together.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

RUN SERVICES/AXA PASSION
DIGITAL PROJECT MANAGER
E-COMMERCE
October 2023 - December 2024 (1 year and 2 months)
Nanterre, France
Coordination of digital projects in conjunction with marketing and IT teams.
Optimization of natural referencing (SEO) and management of an A/B testing roadmap.
Monitoring and analysis of performance via Excel and Google Analytics to guide actions.
Partial automation of reporting and implementation of good data practices.
Google Analytics Google Tag Manager seo-optimization A/B Testing Reporting
AL MORAVIDES
MANAGER & FOUNDER - INDEPENDENT MUSIC LABEL
CULTURE
September 2018 - September 2025 (7 years)
Brétigny-sur-Orge, France
Artistic and strategic management of the label: release planning, production, and promotion.
Analysis of streaming data and management of advertising campaigns (budget, targeting, performance) to optimize distribution.
Creation of visuals and musical universes combining artistic identity and digital performance.
Coordination of digital projects in conjunction with marketing and IT teams. Optimization of natural referencing (SEO) and management of an A/B testing roadmap.
Monitoring and analysis of performance via Excel and Google Analytics to guide actions.
Partial automation of reporting and implementation of good data practices.
Web Marketing Strategy Social Media Management Meta Ads Data Analysis Art Direction
SO PRESS
E-COMMERCE & DATA PROJECT MANAGER
E-COMMERCE
October 2022 - October 2023 (1 year)
Paris, France
Complete management of the e-commerce site on Shopify: product catalog, inventory, supplier orders, and customer service.
SEO and UX optimization to enhance visibility and improve user experience.
Management of advertising campaigns (Google Ads, Facebook Ads) and performance monitoring via KPIs and dashboards.
Creation of promotional visuals and implementation of targeted marketing actions to boost sales.
Analysis of commercial data (sales, traffic, conversion rates) and regular reporting to guide strategic decisions.
Shopify E-commerce SEO Google Ads Meta Ads

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MBA Big Data & AI
ESG
2026
MBA Big Data & IA
Master Digital Strategy & Innovation
EFREI Paris (engineering school of digital technology)
2024
Master Stratégie Digitale & Innovation

Check out Sofiane's education

Sofiane El Morabit

Front-End React/Next.js | Product Builder

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