Sofiane D.

Created global visual kits, unifying international internal communication.

Defined a visual identity for the CDMO, strengthening its uniqueness within the group.

Produced internal videos and narrative content, highlighting key projects.

Developed visual storytelling for strategic projects, improving their impact and team adoption.

Designed strategic presentations for the Executive Committee (2026–2028 vision), facilitating alignment on the long-term vision.

Integrated generative AI into creative processes, reducing production times by 34%.

Structured inter-team collaboration via Trello, streamlining management and prioritization of activities.

Created a CRM brand guide to ensure visual and editorial consistency across all product communications.

Deployed omnichannel campaigns (Google Ads, Meta Ads, CRM, WhatsApp), achieving +6.5% CRM CTR and +12% conversion.

Deployed Brand Identity for the launch of a new beauty range, ensuring consistency across digital and print media.

Aligned digital branding and optimized Meta & Google assets, enhancing campaign performance.

Created impactful videos and copy, maximizing social media engagement.

Designed visuals for Google Ads, Meta Ads, CRM, and e-shop, ensuring cross-channel consistency.

Proposed and led a two-phase SMA strategy (awareness & conversion), integrating 3 carousels, 10 reels, 3 posts, 10 Google Ads, and 10 website visuals.

Integrated motion design into social media campaigns, increasing their attractiveness and memorability.