Freelancer profile translated to English.
Back to original languageAbout Sofiane
How to transform complex business challenges into high-performing digital solutions adopted by users ❓
Digital and IT Project Management Consultant at TotalEnergies ⚡, I manage innovative, high-impact initiatives for 1.8 million users. A graduate of emlyon business school 🎓, my strength lies in aligning strategic vision, business needs, and technical requirements (IT, TMA). 🤝
My expertise is built on 3 pillars:
IT Project Management & Agility ⚙️: Coordination of multidisciplinary teams, roadmap management, requirements definition. 📝
Transformation & Digitalization 🚀: Migration of physical services to digital (e.g., +220% growth in Wallet dematerialization at TotalEnergies). 📱
Customer Experience & Data 📈: Journey optimization, KPI analysis using Looker Studio, and implementation of engagement tools (CRM, Automation, Qualifio). 🛠️
Whether for a platform redesign, an application launch, or optimizing your digital processes, I bring analytical rigor and a results-oriented approach to ensure the success of your projects. ✨
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- TotalEnergiesDigital & IT Project Management ConsultantENERGY AND UTILITIESSeptember 2024 - Today (1 year and 9 months)Nanterre, FranceAs a digital and IT project management consultant at TotalEnergies Marketing France, I work within the Intelligence, Marketing & Loyalty department. I am responsible for the digital transformation of the TotalEnergies Club, established in 1993. This historic loyalty program has nearly 1,800,000 active members. My role involves managing various digital and technical projects to enhance the member experience.Digital Project Management:- Strategic management of the Club Card dematerialization via the Wallet: over 220% increase in active dematerialized members (from 230K to 740K) between September 2024 and April 2026- Coordination of the development of an AI-based customer relations chatbot in collaboration with Mistral AI- Implementation of geolocation-based Wallet push notifications for members- Contribution to Club digital campaigns, such as CAN 2025 with contests (via Qualifio) and dedicated notification campaigns- Development of one-shot and automated campaigns to increase the number of walletized members- Creation of business requirements for technical teams (IT or TMA).Collaboration and Communication:- Joint work with IT, TMA, and BPM for testing and production on the website- Collaboration with other company departments to integrate loyalty across other platforms (TotalEnergies Services app, Wash app, etc.)- Collaboration with communication agencies for updating physical and virtual materials.Logistics and Monitoring:- Supervision of the logistics for physical card shipments across France- Creation of reports and tracking dashboards
- TotalEnergiesDigital and Acquisition Project ManagerENERGY AND UTILITIESSeptember 2023 - August 2024 (11 months)Nanterre, FranceWithin the techno-digital division of the TotalEnergies Club (loyalty program for light vehicle, heavy goods vehicle, and bus drivers).Wallet Project Management (dematerialized card):- Monitoring reporting for loyalty program members who have installed the dematerialized card- KPI analysis and development of a recruitment strategy- Creation of communication materials in close collaboration with various service providers- Integration of new dematerialized card visuals using our digital tool- Implementation of One-shot and Automation email campaigns to promote the benefits and features of the dematerialized card.Management of the digital aspect of marketing campaigns:- Creation of digital games for various marketing campaigns- Monitoring results and optimizing campaigns based on KPIs- Implementation of notification campaigns via the digital tool linked to the dematerialized card- Automation of reminders related to notification campaigns.Participation in the Website Redesign Project:- Conducting qualitative studies to understand user needs- Proposing recommendations based on analyzed needs- Participating in various workshops to define redesign objectives (Wireframe, interface, etc.)- Creating SEO articles to populate the website.
- TotalEnergiesMarketing, Communication, and Event Project ManagerENERGY AND UTILITIESJuly 2022 - September 2023 (1 year and 2 months)Nanterre, FranceWithin the communication department of the TotalEnergies Club (loyalty program for light vehicle, heavy goods vehicle, and bus drivers).Customer Relations:- Management and monitoring of incoming/outgoing calls by the call center (call center visit, call monitoring, script development)- Implementation of procedures to facilitate customer relationship management- Handling commercial complaints from TotalEnergies Club customers- Monitoring monthly commercial gestures and semi-annual review of commercial gestures granted by our service provider- Inventory management and logistical dispatch of customer orders- Implementation and application of a fraud detection system.Marketing / Communication:- Creation of digital communication materials in close collaboration with communication agencies- Redesign and update of old physical communication materials (color charts, brochures, and counter mats)- Development of partnerships related to the company's Corporate Social Responsibility (CSR)- Presenting KPIs to marketing committees for the service station network.Events:- Organization of promotional events for the TotalEnergies Club (e.g., TotalEnergies Club 30th Anniversary).
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Education
- Specialized Master in Digital Transformation, Marketing & Strategy (T.D.M.S) - ApprenticeshipEm Lyon Business School2024- Élaborer la stratégie de transformation de l’entreprise - Construire l’expérience client comme clé de la performance - Intégrer les nouvelles technologies digitales dans le développement des offres - Manager un projet de transformation digitale en conduisant le changement Séminaire professionnel à Munich : - Elaboration d'une stratégie d'implantation en France (marketing inbound, Data marketing, stratégie e-commerce, communication digitale) pour la start-up munichoise Sopago - Rencontre des entrepreneurs de la French Tech de Munich - Visite de l'usine BMW - Visite de l'institut français de Munich - Visite du Strascheg Center for Entrepreneurship (SCE) Thèse professionnelle sur la problématique suivante : La transformation digitale comme levier de fidélisation et d’engagement des membres dans les programmes de fidélité
- Master in Marketing and Business Practices (M.P.C) - ApprenticeshipUniversité Paris 1 Panthéon Sorbonne - IAE Paris Sorbonne Business School2023Master 1 : Connaissance du consommateur Etudes qualitatives Etudes quantitatives Négociation et technique de vente Management et Marketing stratégique Marketing opérationnel E-commerce / Stratégie Négociation internationale Marketing sectoriel Orientation et insertion professionnelle Master 2 : Marketing opérationnel Innovation politique de produit Relation client et social CRM Marketing Digital Organisation et Management commercial Performance marketing et contexte juridique Management de la marque et communication Stratégie Transformation digitale et entrepreneuriat Acquisition de trafic et gestion des données clients Méthodes, pratiques et compétences relationnelles Mémoire de fin d'année autour de la problématique suivante : Comment améliorer la dimension R.S.E du programme de fidélité du Club TotalEnergies ?
Certifications
- The Fundamentals of Digital TransformationLinkedIn Learning2023
- The Essentials of Google Looker StudioLinkedIn Learning2024