Freelancer profile translated to English.
Back to original languageAbout Sofiane
Engineering Manager and Certified Salesforce Commerce Cloud Tech Lead, with over 12 years of experience in e-commerce and CIAM. I lead international technical teams (up to 12 engineers) on high-traffic SFCC platforms, from delivery to RUN. Recognized expert in the Salesforce ecosystem (SFCC/Demandware), SAP Hybris, and Gigya, I combine technical excellence, process industrialization (CI/CD, Configuration as Code), and generative AI adoption for team productivity.
French
Native or bilingual
English
Fluent
Spanish
Basic
Arabic
Basic
Can work on-site
Paris (up to 30km)
Experience
- Louis VuittonEngineering Manager Salesforce Commerce CloudRETAIL (SMALL BUSINESS)February 2025 - Today (1 year and 6 months)Paris, France
- International Team Management: Led a team of 10 to 12 engineers (excluding L2/L3 support) across multiple time zones, covering 7 realms and 48 countries (Europe, Americas, APAC). Facilitated team rituals, conducted one-on-one meetings, provided continuous feedback, defined skill development plans, and fostered cohesion within a multicultural team.
- Recruitment & Onboarding: Recruited 2 developers (defining needs, technical interviews, integration) and provided ongoing training to the team on new SFCC features and their adoption in processes.
- AI Adoption & Productivity: Deployed generative AI solutions (Copilot) in the development cycle, resulting in a +30% increase in delivery velocity and a -20% reduction in bugs. Freed-up capacity was reinvested in core internal projects (SLAS configuration management tool, SCAPI custom endpoint development, access management tool, Configuration as Code refactoring).
- SFCC Delivery & RUN: Managed the delivery and production incident support for the employee platform, ensuring global stability and performance.
- Technical Governance: Managed and evolved tooling and access, oversaw technology watch, and maintained the publisher relationship with Salesforce.
- NijiManager & Tech Lead Salesforce Commerce CloudDIGITAL AND ITMay 2022 - November 2023 (1 year and 6 months)92130 Issy-les-Moulineaux, France
- Practice Development: Implemented SFCC best practices and an action plan for practice growth (technical scoping, deliverable standardization).
- Mentoring & Skill Development: Trained, mentored, and supported SFCC teams; recruited, onboarded new members, and managed projects (planning and staffing).
- Technology Watch: Maintained active monitoring of SFCC to ensure the use of the latest features and best practices.
- LacosteSenior SFCC DeveloperRETAIL (LARGE RETAILERS)March 2023 - Today (3 years and 4 months)Paris, FranceTMA (Third-Party Application Maintenance) on Lacoste's e-commerce platform Salesforce Commerce Cloud:
- Custom Framework: Maintenance and evolution of a proprietary custom development framework, complementing the SFRA/SiteGenesis core.
- Post Purchase Team: Interventions in the post-purchase scope – My Account area, login process, customer account management.
- Lacoste Connect: Contribution to the in-store application Lacoste Connect, dedicated to retail staff.
Recommendations
RC
AE
+2
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Education
- Master, Computer Science, specialization in Programming and Secure SoftwareUniversité Paris Nord- Paris 132012Master, Informatique spécialité Programmation et Logiciels sûrs
- Bachelor's Degree, Computer ScienceUniversité Paris Nord- Paris 132010Licence, Informatique
Certifications
- EF SET Certificate English 78/100 (C2 Proficient)EF Standard English Test (EF SET)2021