Freelancer profile translated to English.
Back to original languageAbout Sofian
Expert Google Ads (SEA) | Lead Generation đ
đ More prospects, more inquiries, and more clients through Google Ads!
I help service companies, SMEs, tradespeople, and freelancers generate more qualified leads through Google Ads.
đ
Certified Google Ads & Google Analytics 4
đšâđ» +3 years of experience in campaign management and optimization
đ Dozens of accounts and campaigns managed
đ Experience with national and international clients
đŻ Your Goals:
â Generate more qualified leads?
â Get more quote requests?
â Acquire new clients?
â Increase your local or national visibility?
â Attract more qualified traffic?
đ You have the goals, I have the solutions.
đŁïž My Skills:
â
Google Ads Audit & strategic recommendations
â
Definition of an acquisition strategy adapted to your objectives
â
Lead generation-focused Google Ads campaign management (Search, Display, YouTube, Performance Max)
â
Tracking & Web Analysis via Google Tag Manager (GTM) and Google Analytics 4 (GA4)
â
Automated reporting on Looker Studio
â
Analysis of your landing page, offer, and conversion funnel
â
Creation and optimization of landing pages to generate more qualified leads
đđ»ââïž My References:
Airbus, MBDA, Arte, Feu Vert... and several players in various sectors supported on their acquisition, visibility, and lead generation challenges.
đ The Little Bonuses?
đ€ Your first Google Ads audit offered
đ Leave with at least 3 concrete and actionable optimization ideas
đ§ Responsive support throughout the mission 7/7
â
Agency-level quality of service
++ Response in under 30 min.
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 20km), Saint-Ătienne (up to 30km)
Experience
- AKTOR INTERACTIVESEA/SMA Consultant | Acquisition & Lead GenerationCONSULTING AND AUDITSDecember 2023 - September 2025 (1 year and 9 months)Lyon, France
- Management and optimization of multi-platform Ads campaigns focused on lead generation (Google Ads, Meta Ads, LinkedIn Ads)
- Optimization of acquisition levers: keywords, audiences, bids, ads, and landing pages
- Performance analysis (KPIs): Traffic Quality, conversions, and cost per lead...
- Deployment and optimization of tracking via GA4 and Google Tag Manager
- Implementation of acquisition campaigns to generate applications, incoming requests, and qualified leads
- Management of media budgets from âŹ2K to âŹ30K monthly
- Reporting of results and operational recommendations to improve performance
- Volvo Group FRMarket Research Consultant - Industry verticalsAUTOMOBILEDecember 2022 - July 2023 (8 months)Lyon, France
- Market analysis and benchmarks to identify strategic trends.
- Study of behaviors and market opportunities, data-driven approach.
- NEXITY STUDEAMarket Analyst / Strategic WatchREAL ESTATEOctober 2019 - April 2022 (2 years and 7 months)Lyon, France
- Implementation of competitive intelligence tools & market trend analysis.
- Data collection and analysis to optimize strategic decision-making.
- Development of reports & dashboards
Reviews
Recommendations
+3
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Education
- Media Buying - SEA | Social ads | Tracking |Ades Bootcamp2025DĂ©veloppement de compĂ©tences avancĂ©es en conception, pilotage et optimisation de campagnes publicitaires multi-plateformes (Google Ads, Meta Ads, LinkedIn Ads), incluant la structuration des comptes, le suivi de la performance, lâanalyse des donnĂ©es et lâoptimisation des investissements. Travail approfondi sur le tracking, les KPIs, lâexploitation des donnĂ©es et la mise en place de tableaux de bord dĂ©cisionnels.
- SEO Training: How to optimize a websiteDevictio Formation2026
Certifications
- Media Buying - SEA | Social Ads | Tracking |Ades Bootcamp2025
- Google Ads Search CertificationGoogle Digital Academy (Skillshop)2025