Freelancer profile translated to English.
Back to original languageAbout Sofian
With a background in business intelligence, I conductmarket research on demand (e-reputation, trends, competitive intelligence, technological monitoring, etc.).
Because Google isn't the solution to all your qualified information needs, I offer you my expertise, rigor, methodology, and dedicated tools for strategic data management.
A true **information hunter**, I offer a wide range of services:
- Market research
- Implementation of monitoring systems (free or paid) adapted to companies (SMEs/ETIs...), + Support during the implementation process,
- Best practices to adopt for monitoring,
- Mapping creation,
- Benchmarks,
- And training on web information research / "web scraping": Web data extraction...
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 20km), Saint-Étienne (up to 30km)
Experience
- AKTOR INTERACTIVELead Campaign Manager & Market AnalystCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 5 months)Lyon, France-Management & monitoring of programmatic campaigns (Google Ads, Facebook, Instagram, LinkedIn...)- Analysis, reporting & recommendations- Sectoral study
- Volvo Group FRMarket Research Analyst - Strategy Product PlanningAUTOMOBILEDecember 2022 - July 2023 (8 months)Lyon, FranceIn the way to navigate the transformation, we study Industry verticals with the aim to better understand the total value chain and find opportunities to create value for the customer.Industry Vertical purpose is to secure specific industry and customer needs are being fully met by a deeper understanding for specific industry and customer need, including identifying additional business opportunities, contributing to long-term ambition, developing.The purpose of my position is to develop industrial knowledge and contribute to the identification of new value-creating products and services for each industry:o Describe the industrial segment on a macro level, including market size, mega trends, main stakeholders etc..o Describe emerging trends and innovations in this segmento Identify and characterize the complete value chaino Determine or simulate the key economic indicatorso Identify stakeholders' pain points or source of advantage along this value chaino Identify and prioritize new products and services opportunities
- NEXITY STUDEAMarket AnalystREAL ESTATEOctober 2019 - April 2022 (2 years and 7 months)Lyon, France-Conducting market research as part of the development policy for opening or renewing student residences.-Development of mapping tools and strategic data collection for competitive & strategic monitoring.-Ad hoc studies: On-demand studies, benchmarks, dashboards, analysis of Google reviews via Text Mining...-Development and analysis of daily and weekly commercial reporting.
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Education
- Master 2 (M2), Business Intelligence and Innovation ManagementIAE Saint-Etienne2018■ Exploitation stratégique de l'information ; Techniques de recherche documentaire et veille scientifique , Démarche de l'Intelligence Economique, Veille technologique et concurrentielle, Stratégie et prospective , Droit de l'information. ■ Maîtrise des activités innovantes : Economie de l'innovation, Gestion de projets innovants, Droit de l'innovation et de la propriété industrielle, Management de l'innovation, Investissement dans les projets innovants. ■ Ingénierie de l'information : Réseaux et sécurité informatiques, Système d'information, management des connaissances et groupware, Data mining (Statistica), Outils automatiques de veille (Outils gratuits, KbCrawl, Sindup, IXXO Web Mining), Logiciels de cartographie et de veille (Gephi), Base de données documentaires (Business Source Complete, Cairn, Diane, Europresse, Factiva, Kompass), Outils et langages pour Internet
- Master, Economic EngineeringIAE Saint-Etienne2016Travaux académiques • Projet en Knowledge Management : « Comment Kodak aurait pu maitriser sa mutation numérique via un système de capitalisation des connaissances ? » • Projet en Stratégie & Prospectives : Réalisation d’une étude de marché des drones civils et proposition de scénarii prospectifs du marché des drones. • Mémoire de Recherche de Master 1 en Economie international : « Le modele de gravité : Presentations & Domaines d’aplications » Data Mining : - Text Mining & Clustering : Analyse d'avis clients sur les opérateurs mobiles. -Analyse en composante principale (ACP) & Analyse factorielle des correspondances (AFC) . - Classification automatique & Arbre de décision