Sofía Martínez

Brand Designer focused on building strategic and scalable visual identities.

I work with startups and growing brands to define and design brand systems that are clear, consistent, and aligned with their business strategy.

My approach combines brand thinking and visual design — from defining brand foundations to developing logo systems, typography, color palettes, and comprehensive brand guidelines. I aim to create identities that are not only visually compelling, but also functional across digital and print environments.

Based in Barcelona and fluent in English, I collaborate with international teams, founders, and agencies, adapting easily to different workflows and project scopes. I value clarity, structure, and thoughtful design decisions throughout the process.

See my work here: