Sofia Hess

fermentea'd: Food Startup specialized on Kombucha beverages | AssetAide: AI driven Tool for a secure and seamless Execution of Marketing Assets

Core Tasks Support: fermentea'd

Conceptualize Online Marketing Strategy: Incl. budgeting, reports and analysis as well as advise for the optimization of the Website and eCommerce support for Email Marketing, Content Creation and Copy Writing Work for any channels Assist with Offline Marketing: Support for Out of Home Campaigns, Promotional Activities, Advertisements Conceptualize and Perform Brand and Communication Strategy: the development of Target Groups and Personas, Claims, Vision and Mission Statement, Brand Values, CI, Brand Tonality, Communication Funnel and Strategy from scratch Conceptualization and Consulting in the Product Development according to the different market needs by delivering industry insights and expertise as well as recommendation for actions Perform Art & Design Work: Marketing Materials for the Sales Team and Trade Partners, Advertisements (online and offline), Website, Amazon, Displays, Out of Home, Packaging, incl. labels, creating a clear visual language for Social Media Support Product Launches in all marketing relevant fields Consult with Investor Relations, e.g. networking and negotiation, support with the creation of the Pitch Deck and its translation Support and Advise for relevant tools, such as Content Management Systems, Customer Relation Management Software, Project Management Software

Conceptualization and Implementation of B2B Marketing Strategies, Concepts and Campaigns (online & offline), incl. Email Marketing, Performance Marketing, SEO/SEA, Social Media, Events, Trade Marketing, Public Relations, Content Marketing Conceptualization and Implementation ofthe new B2B websites to optimize the Lead Generation Process and Business Development for the different B2B Businesses (Industry Customers, Job Scooter Business, Scooter and Bike Service, etc.), as well as optimizing the booking processes andjob scooter platform (Typo 3, Shopware) Development ofGo To Market and Product Launch Strategies, incl. Trade Shows and Public Relations Perform Growth hacking and Lead Generation and developing according to CRM processes (CRM: Hubspot) and relevant content (Brochures, Guides, Tutorials, etc.) Seamless Collaboration with the Sales & Business Development Teams, Service Teams, Shop Teams and Product Development to understand and address their specific needs and build smart solutions Collaboration with Media Partners, Business Partners and Trade Partners Professional and disciplinary Leadership with Responsibility for the Marketing Team

Contact:FranziskaFenzke,formerCMO|CorneliusvonderHeydt,formerInterimCOO

CoreTasks:

Corporate Management: implementation ofGrowth & Profitability Strategy, Digital Processes & Corporate Structure, building and leading the team, negotiation with brand partners and suppliers Creative Direction: creation and implementation ofCorporate Identity and Brand Development as well as according strategies Led Corporate Communications: developing an overall Communication Strategy, incl. Public Relations Responsible for Digital Marketing & eCommerce: implementation ofan Online Marketing Strategy, incl. Social Media, SEO/SEA, Google Shopping and Merchant Center, Affiliate Marketing, Perfromance Marketing, Email Marketing, and the ongoing optimization of userjourneys on the website, online shop and wedding planning tools (such as Invitation Management, personalWedding Websites and Gift Lists) Conceptualized Offline Marketing Activities: Advertising Strategy, Trade Shows and Events Responsible for Business Development and Trade Marketing: Building a Network of Brand and Trade Partners with more than 60 Premium Brands, as well as other Business Partners