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Sofia HennigerSH

Sofia Henniger

360° SOCIAL MEDIA / UGC CREATOR

€600/day
Köln, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sofia

Hi, I'm Sofi – Content Creator, Creative Producer & Social Media Strategist.
I can do structure, but also wild brainstorming, and I don't lose sight of either.
My focus: TikTok, Instagram & cross-channel content campaigns that make brands tangible, approachable, and relevant – especially for Gen Z.

Most recently, I was employed at a large advertising agency, where I worked with brands like L'Oréal Paris and OBI Baumarkt. I know how to develop strategies that not only bring reach but also create real connection. I combine creative concept thinking with structured implementation – from the initial idea to the finished content.

Now I'm using all my knowledge, creativity, and drive to take you and your project to the next level.

Let's talk! 🚀
  • German

    Native or bilingual

  • English

    Fluent

  • French

    Basic

  • Russian

    Native or bilingual

Can work on-site
Köln (up to 50km)

Experience

  • Selbstständig
    DIGITAL CONTENT EXPERT
    SOCIAL NETWORKS
    January 2025 - Today (1 year and 5 months)
    • UGC Content Production
    • Storytelling and conception of innovative social media formats
    • Social Media Management: Consulting, Strategy, Management
    Social Media Marketing UGC Video Production Video Editing Brand Content
  • Zum goldenen Hirschen Valley GmbH
    SOCIAL MEDIA MANAGER / CREATIVE PRODUCER / UGC CREATOR
    January 2022 - January 2024 (2 years)
    • Contact person for clients (OBI Baumarkt, L'Oréal Paris)
    • Project management: responsible for idea & format development, including production & post-production of assets. Planning, steering, and implementation of digital social media campaigns in close coordination with the client
    • Creative producing & project management
    • Team leadership & coordination. Organization, execution, and leadership of social media workshops internally and externally
    • Client consulting regarding optimization and improvement of social strategy & online presence | Development of social media channel strategies. Monthly reporting & recommendations, trend analysis, and best practices. YouTube & Instagram & TikTok | Content planning
    • Acting as a protagonist in front of the camera
    • Training & supervision for juniors, trainees, apprentices
  • etuui GmbH
    SOCIAL MEDIA MANAGER / CREATOR
    E-COMMERCE
    March 2022 - August 2022 (5 months)
    • Conception and implementation of targeted social media strategies to increase brand awareness and loyalty (Instagram & TikTok)
    • Market and competitor analysis to identify new trends and potentials
    • KPI screening & reporting
    • Creation of creative content tailored to the respective platform and target audience
    • Planning and execution of editorial calendars to ensure a consistent content flow
    • Editing and optimization of photo and moving image (Adobe Creative Suite). Management of photo & moving image productions

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Education

  • Higher education entrance qualification
    Staatliche Glasfachschule Rheinbach
    2017
    Fachhochschulreife
  • B.Sc.
    Hochschule RheinMain
    2020
    B.Sc.

Skill set

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