Freelancer profile translated to English.

Description

Hi, I'm Sofi – Content Creator, Creative Producer & Social Media Strategist.

I can do structure, but also wild brainstorming, and I don't lose sight of either.

My focus: TikTok, Instagram & cross-channel content campaigns that make brands tangible, approachable, and relevant – especially for Gen Z.

Most recently, I was employed at a large advertising agency, where I worked with brands like L'Oréal Paris and OBI Baumarkt. I know how to develop strategies that not only bring reach but also create real connection. I combine creative concept thinking with structured implementation – from the initial idea to the finished content.

Now I'm using all my knowledge, creativity, and drive to take you and your project to the next level.

Let's talk! 🚀

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
French
Basic
Russian
Native or bilingual

Workplace preferences

Can work on-site

Köln (up to 50km)

Selbstständig
DIGITAL CONTENT EXPERT
SOCIAL NETWORKS
January 2025 - Today (1 year and 5 months)
• UGC Content Production
• Storytelling and conception of innovative social media formats
• Social Media Management: Consulting, Strategy, Management
Social Media Marketing UGC Video Production Video Editing Brand Content
Zum goldenen Hirschen Valley GmbH
SOCIAL MEDIA MANAGER / CREATIVE PRODUCER / UGC CREATOR
January 2022 - January 2024 (2 years)
• Contact person for clients (OBI Baumarkt, L'Oréal Paris)
• Project management: responsible for idea & format development, including production & post-production of assets. Planning, steering, and implementation of digital social media campaigns in close coordination with the client
• Creative producing & project management
• Team leadership & coordination. Organization, execution, and leadership of social media workshops internally and externally
• Client consulting regarding optimization and improvement of social strategy & online presence | Development of social media channel strategies. Monthly reporting & recommendations, trend analysis, and best practices. YouTube & Instagram & TikTok | Content planning
• Acting as a protagonist in front of the camera
• Training & supervision for juniors, trainees, apprentices
etuui GmbH
SOCIAL MEDIA MANAGER / CREATOR
E-COMMERCE
March 2022 - August 2022 (5 months)
• Conception and implementation of targeted social media strategies to increase brand awareness and loyalty (Instagram & TikTok)
• Market and competitor analysis to identify new trends and potentials
• KPI screening & reporting
• Creation of creative content tailored to the respective platform and target audience
• Planning and execution of editorial calendars to ensure a consistent content flow
• Editing and optimization of photo and moving image (Adobe Creative Suite). Management of photo & moving image productions