Freelancer profile translated to English.

Description

My name is Sofía Inés Gómez Saá and I am a UX/UI Designer with experience in digital design focused on conversion and user experience, applied to web products, SaaS platforms, and WordPress environments.

Since 2021, I have been working on interface and user experience design projects, collaborating with development, marketing, and product teams in agile environments. I currently reside in Madrid and work with both national and international clients.

Languages

Spanish
Native or bilingual
English
Fluent
Italian
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km)

Mercury
UX/UI & DIGITAL CONTENT DESIGNER
October 2025 - January 2026 (3 months)
Madrid, Spain
Redesign of user experience with a focus on retention and usability. Design of wireframes and prototypes in Figma. Creation and implementation of Design Systems (Atomic Design). Direct collaboration with front-end development ensuring visual and functional fidelity. Design of digital assets for campaigns, email marketing, and corporate communication.
Graphic Design Adobe Illustrator UX/UI Wordpress Shopify
NORCA
UX/UI & DIGITAL DESIGNER
May 2023 - September 2025 (2 years and 4 months)
Design of responsive and mobile-first UX/UI interfaces for WordPress sites and SaaS platforms. Optimization of conversion-oriented landing pages (CRO), improving commercial and acquisition metrics. Analysis of metrics and user behavior for design decision-making. Documentation of user journeys, flows, and design decisions for alignment with stakeholders. Design of graphic assets and visual content for social media (posts, stories, campaigns), aligned with brand and marketing objectives. Adaptation of visual identities to digital and social media formats, ensuring visual coherence and engagement. Collaboration with marketing and communication teams for digital campaigns and brand growth.
CAPTIVATAR
UX/UI DESIGNER
January 2021 - January 2022 (1 year)
User research and product flow analysis. Design of interfaces focused on accessibility and usability (WCAG). Prototyping and early validation of digital solutions.