Sofía García

The past three years have been a roller coaster of growth and learning. I've led a team of designers and developers, taken part in hands-on design work, and managed direct communication with clients. I've gained a deep understanding of what it takes to build digital products from scratch and reach ambitious goals through teamwork.

My first project at Qlip was a full rebranding of the company—translating its core values into a new logo, website, redesigned platform, and marketing materials. I collaborated closely with copywriters to craft consistent messaging and social media content. I also contributed to the ideation, testing, and validation of new business features using Figma, iterating based on user feedback.

I was involved in the full design process—from defining information architecture and user flows to creating low- and high-fidelity wireframes and final UI elements in Sketch. I prototyped designs using tools like InVision and Marvel, and worked closely with developers to ensure smooth implementation and clear handoff of assets.