Freelancer profile translated to English.

Description

Freelance journalist and SEO specialist based in Madrid. My extensive experience in writing, photography, and marketing allows me to leverage storytelling to my advantage, giving a voice to individuals with stories to tell and addressing relevant topics for the digital community.

I primarily write about entrepreneurship, lifestyle, sustainability, travel, and freelancing. I offer courses with participation from hundreds of students, focusing on entrepreneurial creativity. I have also published the Workbook on Art & Writing, which sold out its first edition in just one month. I write for a diverse audience on Substack, under the name @x.sofifalke.

Additionally, I publish poetry and short stories. I organize writing events in Madrid and Barcelona, as well as various cities worldwide, in English and Spanish.

I've been successfully working with brands all over the world as copywriter, SEO specialist, photographer.

I'm ready for the next challenge! Hope to start working together

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
Catalan
Conversational
French
Basic

Workplace preferences

Can work on-site

Barcelona (up to 10km), Barcelona (up to 10km)

Producción RC
Content Writer and SEO Specialist
ARCHITECTURE AND URBAN PLANNING
August 2020 - Today (6 years)
Barcelona, Spain
RC Projects, a client of Wave Creative Studio, is a Retail Design, stands, and events company based in Barcelona that operates in all sectors of ephemeral architecture, stands, events, and retail. They offer a 360º service to exhibitors. RC Projects works with international brands such as Xiaomi, Foreo, Barner, Servihabitat, and AT&T at events worldwide.

As an SEO Specialist and Content Writer, I am responsible for:

- Content Management: Research and implementation of content based on SEO strategy. Updating and maintaining the content calendar.
- Optimization of copy and landing pages for search engine marketing.
- Research and implementation of keyword strategies to increase rankings.
- Website, content, and link optimization to improve SEO position.
Monthly reporting.
- Analysis of the user experience on the website.

Web analytics tools: Semrush, Google Analytics, Web Trends, Ubersuggest.
SEMrush Google Analytics ubbersuggest Google Search Console answerthepublic webtrends copywriter SEO Writing SEO Copywriting
Wave Creative Studio
Content Writer & Visual storyteller
SOCIAL NETWORKS
March 2020 - Today (6 years and 5 months)
Barcelona, Spain
Marketing and content studio based in Barcelona.

Responsibilities:
- Direct contact with clients to work on strategic content.
- Advertising copywriting and video scripts for YouTube, Instagram, and TikTok.
- Writing content for blogs, optimized for SEO.
- Audiovisual production coordinator.
- Full responsibility for audiovisual projects.
- Filming and editing videos for companies (B2B) and end consumers (B2C).
- Digital storytelling. Content and audiovisual writing.
- Areas of expertise: events, commercial design, sales, human rights.
Audiovisual production Filmmaker Photography video editor Photography Communication strategy SEO B2B Storytelling Engagement
Effective Communication
Social Media Manager
TELECOMMUNICATIONS
February 2020 - Today (6 years and 6 months)
Barcelona, Spain
Effective Communication, a client of Wave Creative Studio, is one of the largest and fastest-growing sales companies in Sweden, with offices in Stockholm and Barcelona.
Effective Communication supports organizations such as Doctors Without Borders.

As a Social Media Manager, I am responsible for:

- Developing and implementing a strategic social media plan.
- Strengthening brand image on platforms such as TikTok and Instagram.
- We are among the best ads in Sweden (surpassing the industry average in CTR, Conversion, CVR, and Retention).
- Creating creative content, including photos, reels, and stories.
- Writing, producing, filming, and editing corporate videos for recruitment purposes.
- Event photography, for the website, and on social media.
- Analyzing and optimizing paid media campaigns.
- Preparing social media reports based on results and KPIs.
Filmmaker Photography tiktok ads Instagram Marketing Copywriting English

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Degree in communication
Austral University
2018
Degree in communication
Higher Professional Training
Universidad Austral
2020
Conocimiento y alcance: - Planificar, conducir, evaluar y participar en los procesos de enseñanza-aprendizaje a nivel de Educación Secundaria y Superior (Universitaria y no Universitaria), dentro del área correspondiente a la disciplina de Comunicación. - Asesorar en metodología docente en el área de su especialidad. - Integrar equipos de investigación. - Formación sólida en las competencias pedagógico-didácticas y en los conocimientos necesarios para el ejercicio efectivo de la docencia, en los niveles medio y superior.

Check out Sofia's education

Google SEO
Google
2020
SEO Copywriting SEO
Specialization course in communication 4.0 and experiential. brand strategy
UAB
2020
https://www.uab.cat/
Communication strategy Digital communication Customer experience Content marketing

Sofia's certifications are only visible to Malt Community members

Social Media Manager

Sofia Falke

Social media manager, SEO copywriter and Photographer

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