Freelancer profile translated to English.

Description

Creative art director with experience in award-winning creative advertising agencies, such as , PS21, Jungle, Pingüino Torreblanca and Ernest. I have worked for brands such as Real Madrid, Doritos, PepsiCo, El Corte Inglés, Revolut, Lay’s, ABANCA, Turismo de Andalucía, Ecoembes, Pepephone, DYC, among others.

I work from creativity, art direction, creative strategy, campaign concepts, key visuals, branding, design, graphics, TV commercials and audiovisual pieces, to visual execution, contributing strategic thinking, visual criteria and design execution.

Languages

Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Ernest
Creative art director
April 2025 - Today (1 year and 2 months)
Madrid, Spain
Creative art direction in campaigns and projects for brands such as Turismo de Andalucía, Real Madrid and ABANCA, among others. Development of concepts, key visuals, graphics, audiovisual pieces and visual executions for different formats.
Participation in recognized campaigns at national and international industry festivals, such as El Sol and CdeC. Finalist in Young Professionals at El Ojo de Iberoamérica 2025 with a proposal for Disney and the Argentine Advertising Council.
Adobe Photoshop Art direction Social media Advertising creativity Conceptualization
PS21
Creative art director
March 2024 - April 2025 (1 year and 1 month)
Madrid, Spain
Creativity and art direction for brands such as PepsiCo, Revolut, El Corte Inglés, Lay’s, Ecoembes, Doritos, among others. Development of ideas, campaign concepts, graphics, banners, TV commercials, activations and visuals for different formats.
Participation in projects with awards and shortlists at national and international advertising festivals, at a time when the agency was recognized as Best Independent Creative Agency at the Eficacia Awards.
Spots Art direction Creativity Adobe Photoshop Adobe Premiere
Jungle
Creative art director
March 2024 - April 2025 (1 year and 1 month)
Madrid, Spain
I participated in the transformation of a business holding company with creative agencies into a brand with its own behavior, tone, and universe.
The project consisted of making the company stop communicating solely as a group of creative agencies, and start acting as a creative brand in itself. Work focused on concepts, ideas, brand narrative, tone, and visual direction applied to the business sector.
Branding Visual identity Graphic design Logo design Newsletter design

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Master's Degree
The Atomic Garden, Advertising School
2024
Máster
y Relaciones Públicas
Universidad Europea Miguel de Cervantes Publicidad
2023
y Relaciones Públicas

Sofía Escarda

Creative art director

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