Freelancer profile translated to English.
Back to original languageAbout Sofia
B2B marketing is not B2C with longer texts. Different target groups, different buying cycles, different rules. Anyone who doesn't consider this burns budget.
I have worked for industrial companies in the DACH region for four years, in two worlds with long sales cycles and complex products: logistics and industrial robotics. In both cases, I was responsible for digital marketing. Partly built from scratch, partly further developed existing structures.
What I specifically take on:
– Google Ads (strategy, setup, ongoing optimization)
– Social Media (content planning, editorial, community)
– Newsletters (setup, concept, ongoing support)
– SEO & Website Maintenance (blog, landing pages)
I work mainly in German and English. If your company also serves Portuguese- or Spanish-speaking markets, I can coordinate or create content in both languages.
Based in Switzerland, previously Germany. If you are looking for someone who understands B2B and also implements it themselves – get in touch with me.
German
Native or bilingual
English
Fluent
Portuguese
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Auxivo AGMarketing ManagerTECHMarch 2025 - March 2026 (1 year)Zürich, Switzerland· Responsible for all online marketing activities (website, SEO, SEA, social media, newsletter, blog)· Set up newsletter marketing from scratch (Mailchimp), including concept and support· Fundamentally revised and re-established SEA strategy (Google Ads)· Social media activities with a focus on LinkedIn: content planning, editorial, and community management· Ongoing maintenance and optimization of the website, creation of new pages and blog posts with an SEO focus· Administration of trade fairs· Consulting for international sales partners, including presentations in seminars
- ZUFALL logistics groupJunior Digital Marketing ManagerLOGISTICS AND SUPPLY CHAINMarch 2023 - October 2024 (1 year and 7 months)Göttingen, Germany· Management of social media channels (Instagram, Facebook, LinkedIn) with a focus on employer branding for young target groups· Independent creation of image, video, and text content, including employee videos· Conception of a new newsletter format and implementation of customer-related email communication· Maintenance and updating of the website (WordPress)· Coordination of external service providers and agencies
- ZUFALL logistics groupMarketing & Communications CoordinatorLOGISTICS AND SUPPLY CHAINJuly 2021 - February 2023 (1 year and 7 months)Göttingen, Germany· Administrative support in marketing, including job advertisements in recruitment marketing· Day-to-day business: flyer creation, website adjustments (WordPress), image editing· Contribution to social media content and editorial tasks
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Education
- M.A. Online MarketingIU International University of Applied Sciences2026M.A.
- B.A. Economics and ManagementUniversity of Lucerne2021B.A.