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Sofia CabralSC

Sofia Cabral

Strategic Brand & UX/UI Designer

€150/day
1 project
Madrid, ES
0-2 years

Average response time: 1 hour

About Sofia

I am a strategic designer and communication professional specializing in branding, digital communication, and UX/UI design. I collaborate with brands in the retail, technology, and healthcare sectors to build clear, cohesive identities and digital experiences that support business goals.

My work spans brand strategy, visual identity systems, digital design, and interactive prototyping, combining creative direction with strategic thinking to deliver solutions that are both visually compelling and commercially effective. I am experienced in translating complex ideas into structured, intuitive designs aligned with user needs and brand positioning.

I work with clients across Latin America and Europe. I am based in the Dominican Republic and frequently work from Madrid, allowing me to move fluidly between markets, cultures, and time zones while collaborating with international teams.

I am particularly well-suited for projects that require clarity, consistency, and strategic rigor, whether launching a brand, evolving an existing identity, or designing digital products with purpose.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • Decathlon
    Design & Internal Communications Intern
    SOCIAL NETWORKS
    January 2025 - Today (1 year and 5 months)
    Madrid, Spain
    • Designed the global newsletter (Winning Together) in Sarbacane, combining visual storytelling, copywriting, and brand consistency to engage international HR teams.
    • Built the One People Platform with WordPress Elementor, enhancing UX and centralizing global HR communication.
    • Created key visuals (posters, organigrams, slide decks), collaborating across teams with creativity and attention to detail.
    Graphic Design UI/UX Design Wordpress Adobe Illustrator Design Newsletter
  • Frontier Diagnostics
    UX/UI Design Intern
    SOCIAL NETWORKS
    December 2024 - March 2025 (3 months)
    Madrid, Spain
    • Led the end-to-end UX/UI design of a mobile app for early cancer diagnostics, from user research to high-fidelity Figma prototypes. Conducted interviews with patients and doctors, mapped detailed user flows, and focused on making complex diagnostic information clear, accessible, and easy to navigate.
    Figma UI/UX Design Graphic Design UX Writing Mobile application
  • We Jazz - Tinkle Communications S.L.
    Account Management Intern
    SOCIAL NETWORKS
    June 2022 - December 2022 (6 months)
    Madrid, Spain
    • Managed Canon Spain's social media presence, crafted copy for campaigns, coordinated collaborations with influencers, scheduled and published content across platforms, monitored engagement and audience insights, and delivered detailed monthly performance reports to support marketing strategy and brand growth.
    Community management Social media Copywriting customer relationship management Data analysis

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Education

  • Master in Branding and Visual Communications
    IED – INSTITUTO EUROPEO DI DESIGN
    2025
    Master in Branding and Visual Communications
  • Bachelor´s in Communication
    IE UNIVERSITY
    2024
    Bachelor´s in Communication

Skill set

Categories