Freelancer profile translated to English.

Description

Product Owner with 15 years of experience, I have led complex projects for the redesign of multi-country portal websites using various CMS and technologies (Drupal, Symfony, custom CMS), evolved mobile applications, managed multi-team releases, coordinated different creative and development agencies, and integrated Salesforce with a hotel management tool. I have a foundation in UX, SEO, analytics, and CRM across various sectors.

I also have expertise in Marketing data analysis and analytics tools. I was a Marketing consultant for brand preference studies for HP EMEA and Worldwide in English, then an Account Manager with my client portfolio and my team of 5 people.

I have a global vision and can adapt to any type of company, organization, and tools when my skills are recognized and heard. I also enjoy being "hands-on" and working directly with the tools.

Always customer-oriented, I am very determined and move projects forward effectively and within a reasonable budget in a respectful and inclusive atmosphere. Respect is essential in my personal and professional life.

Industry field of expertise

Languages

Persian
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Montreuil (up to 20km)

G7
Project Management Officer
January 2025 - Today (1 year and 5 months)
• Discovery of user needs, conducting interviews, structuring backlog oriented towards business impact (B2C mobile products & B2B portal)
• Definition of new detailed features.
• Implementation of a complete Agile framework (rituals, backlog grooming, retrospectives), reducing technical debt by 50%
• Roadmap facilitation, training of a Junior PO
Coface
Project Manager
March 2023 - December 2024 (1 year and 9 months)
• Management of the pricing calculation engine redesign and international coordination,
• Facilitation of monitoring meetings (scope, budget, risks, planning) and decision-making
• Creation of UX mockups and facilitation of multi-country user testing campaigns
• Training of internal teams on Product & Agile best practices.
Carrefour
Release Manager & Scrum Master
RETAIL (LARGE RETAILERS)
October 2022 - March 2023 (5 months)
• Coordination of Mobile releases: scope validation and facilitation of agile rituals (Jira)
• Improvement of delivery processes: reduction of failed releases from 50% to 25%.
• Change management for a culture of quality and continuous improvement, organizing feedback sessions with Miro
• Implementation of OKRs on release performance and reporting to determine priority improvement areas.
Release Management