Freelancer profile translated to English.
Back to original languageAbout Social
Social Muses: 2 minds, 1 creative laboratory
We are the union of two minds trained at ESERP, specialists in Advertising, PR & Marketing. We are not the typical agency that "uploads photos"; we are a creative laboratory where young strategy and sensitivity meet to give your brand the purpose it deserves.
Our superpower: The Double Strategic Filter
Here you don't hire a freelancer, you activate a double engine. We work with mutual execution and supervision: while one creates, the other audits. It's our quality seal so that every idea goes out into the world 100% optimized.
What are we experts in?
Transmedia Universes & 360 Campaigns: We don't launch messages into the air; we create stories that jump from one network to another with coherence and rhythm.
Social Media & TikTok Masters: From TikTok Shop and Ads to IG and FB. We master the native language so you stop being an ad and start being a trend.
Paid Media & Meta Business: We make Ads really work. We optimize every euro so that the return is not a promise, but a reality.
Creative Copy & Storytelling: Yolanda is the captivating mind. We write narrative with soul that connects, excites, and, above all, sells.
Graphic Design with a sales vision: Laia is the perfect hand. From product design (like phone cases) to visual identities that stop the scroll.
For brands, we are narrative and deep connection. For us, it's the place where our creativity finds its purpose. We don't come to do more of the same; we come to add shine, depth, and a lot of beauty to your advertising.
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- GrowturCommunication & Digital Media ManagerSOCIAL NETWORKSDecember 2023 - May 2025 (1 year and 5 months)Behind Social Muses are two strategic girls eager to revolutionize your brand. One of our key players is Yolanda, who brings all her know-how after her time at Growtur, a leading agency in advertising and AI for the tourism sector.There, Yolanda not only worked but led projects from start to finish:Creativity with purpose: From designing content strategies to that storytelling that truly connects.Digital growth: Masters 360° campaigns, Meta Business, and Paid Media, ensuring every investment counts.Identity and Design: Has brought brands to life through rebranding and visual design processes for social media.Future vision: Expert in AI training applied to tourism, uniting technology and approachability.Day-to-day: Event management, corporate communication, and web maintenance. Nothing escapes her!
- ELE&UVE Estudio CreativoSocial Media StrategistSOCIAL NETWORKSMay 2023 - December 2023 (7 months)Madrid, SpainIn addition to her time in the tourism sector, Yolanda spent 7 months "in the fire" at ELE&UVE, where creativity knew no bounds. As part of the creative and communication department, she proved that disruptive thinking and multitasking ability without losing focus are her strengths.At ELE&UVE, Yolanda was responsible for:Turning crazy ideas into reality: Expert in grounding great creative concepts into tangible and effective communication strategies.Visual Universe: Creation of mood boards and social media management with meticulous attention to aesthetics.Pure Creativity: Development of online and offline campaigns based on creative thinking, the main driver for connecting with the audience.
- Cotown GroupContent Marketing WriterREAL ESTATEJanuary 2023 - May 2023 (4 months)And when we talk about giving a brand a voice, her time at Cotown (the co-living benchmark in Madrid, Valencia, Barcelona, and Bilbao) was where Yolanda became the mind behind everything that was read. There, she didn't just write; she brought the brand to life at every touchpoint:The voice of the community: Expert in adapting messages for IG, FB, and LinkedIn, knowing exactly what to say, to whom, and, above all, how.360° Creativity: From ideas for physical stationery that tenants interacted with to integral and innovative digital campaigns.Copywriting with soul: A true master of writing, responsible for speeches for both the offline and online worlds.In short, Yolanda truly knows how to speak to the world so that brands not only communicate but connect.
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Education
- Bilingual Degree in Advertising, PR, MarketingESERP Business & Law School Barcelona2024