About Salvatore
Italian
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
French
Native or bilingual
Experience
- New York Plastic SurgerySocial Media Strategist - New York, Los Angeles, ChicagoHEALTH AND WELLNESSJanuary 2026 - Today (7 months)New York, United States🚀 Mission: develop the brand's presence on social media (Instagram, Facebook, YouTube, TikTok), grow the community, and generate qualified leads through organic and paid ads.What I do:- Development of multi-platform social media strategy (Instagram, Facebook, YouTube, TikTok)- Coordination with the team on content creation: ideation, before/after patient cases, interviews- Management and optimization of Meta Ads and paid social campaigns for lead generation- Performance analysis and continuous strategy adjustment📈 Results in 3 months:+800% visibility (brand awareness)+250% follower growth across all platforms+300% leads generated, with direct acquisition of new patients
- ArtfairmagCreation and Management of Instagram Advertising Campaigns on META FacebookARTS AND CRAFTSJune 2024 - July 2024 (2 months)Paris 17, FranceStep 1: Needs and Objectives AnalysisUnderstanding campaign objectives (follower generation, brand awareness).Analyzing the target audience for Art Basel in Basel to define the most relevant segments.Studying market trends and current campaigns launched by market players.Step 2: Advertising Strategy DesignDefining the overall strategy based on objectives and budget.Selecting advertising formats. To optimize all available ad spaces, it's relevant to offer video, of course, but also photo formats.Planning the Art Basel campaign with a precise calendar, by art fair, by location.Step 3: Content OptimizationReceiving attractive and relevant visuals and videos.Writing compelling ad copy (headlines, descriptions, CTAs).Implementing A/B tests to optimize creative elements.Step 4: Setup and LaunchConfiguring the Art Basel campaign in Meta Ads Manager.Defining target audiences using advanced targeting options (demographics, interests, behaviors).Setting budgets and bids to maximize return on investment.Launching the Art Basel campaign and monitoring performance in real-time.Step 5: Continuous Monitoring and OptimizationAnalyzing performance through key indicators (CPC, CPM, CTR, conversion rate).Adjusting campaign parameters based on obtained results.Reallocating budgets to the best-performing ads.Optimizing audiences and ad creatives to improve performance.Step 6: Reporting and Results AnalysisDeveloping detailed reports on Art Basel campaign performance.Analyzing data to identify strengths and areas for improvement.Presenting results and recommendations for future campaigns.
- AircallSocial Media Strategist - Content Writer and CreatorTELECOMMUNICATIONSSeptember 2023 - January 2024 (5 months)New York, United StatesContent Writer and Creator - AircallCreation and writing of content for Aircall's CSO, including LinkedIn posts, videos, and graphic elements, to strengthen the company's online presence.In-depth analysis of competitors' communication strategies to identify best practices and differentiation opportunities.Daily monitoring of publication performance, with detailed analysis of results and development of strategic recommendations to optimize engagement and reach.Close collaboration with internal teams to ensure message consistency and alignment with brand objectives.
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Education
- Master in Marketing and ManagementESSCA2011
- BTS in Business Action and CommunicationLouis Armand2001- La négociation et les techniques de vente - La gestion de la relation client - L'animation commerciale et le merchandising - L'analyse du marché et la veille commerciale - La gestion et le pilotage d'une activité commerciale