Sophie V.

MANAGEMENT OF STRATEGIC TRANSFORMATION PROJECTS (logistics, market offering, new services) in a transition context.

SOURCING, COORDINATION, AND MOBILIZATION of internal teams and external partners.

DEFINITION AND MANAGEMENT OF RESOURCES (budgets, business plan, ROI, tools, and schedules) from strategic scoping to operational deployment.

DESIGN, ORGANIZATION, AND MONITORING OF MARKET TESTS (POC, MVP), performance analysis, and continuous optimization to prepare for large-scale deployment.

IMPLEMENTATION AND MONITORING OF GOVERNANCE KPIs with management reporting

CHANGE MANAGEMENT

Strategy Development: Contribution to vision, implementation of digital marketing and communication strategies in direct liaison with Management

Management and Support: Leading the Marketing unit and team, driving transformation by mobilizing cross-functional teams around transformation projects, supporting managers in implementing their offerings and achieving their objectives, improving cross-functional information flows

Risk Management: Identifying risks with the implementation of transformation strategies and anticipating malfunctions

Adaptability: Adjustment and responsiveness to complex situations (COVID, market opportunities...)

CRM AND LEAD NURTURING

Acquisition Strategy: Definition and implementation of digital means and tools for customer acquisition, CRM

Lead Generation: Scoping and management of inbound campaigns

Lead Qualification: Identification, segmentation, and scoring of leads

Nurturing: Maintaining customer and prospect relationships in the conversion and loyalty funnel

OFFER PROMOTION

Social Media Content: Creation of the new website, social media management

Content Creation: Writing and managing content and lead magnets

Brand Creation: Market watch and implementation of the graphic identity for the Group's new brands

MONITORING AND EVALUATION

KPI Analysis: Implementation of indicators, dashboards, monitoring, and data analysis

Lead Analytics: Scoring and evaluation of leads in the conversion funnel and continuous improvement of campaigns

Marketing Tools: Implementation of marketing and CRM tools

Growth of inbound revenue to 36K in 2023 and a 26% conversion rate for inbound quotes

Internal team dynamics and acceptance of change

Lead acquisition, improved SEO and ranking

Better understanding of the offering

Cotton Pepper Wood - Brand and e-commerce website creation cottonpepperwood.com

Decoration & customizable products. Supported by Euratechnologies and BGE

Entrepreneurship

Development of my entrepreneurial skills, project management, business plan, network development

Marketing & Communication

Market watch, value proposition, offer definition, brand strategy, partner search, brand identity creation, INPI trademark registration, website creation, packshots, photography, product description writing, communication plan, social media management

Product Development

Creation of new collections, creation of specifications, supplier sourcing and negotiation, inventory management

Business Development

Pitch and value proposition development, price negotiation, customer relations

Accounting and Financial Management

Calculation of cost prices and profit margins, inventory management, budget management, invoicing, CRM usage (Dolibarr)