Freelancer profile translated to English.
Back to original languageAbout Valérie
I help you develop a strong and consistent presence on your social networks, with a tailor-made strategy and engaging content.
Behind **SMAPPY**, there is Valérie: your happy Social Media Manager! 🌞
My goal:to transform your online presence into a real growth lever, with a clear social media strategy, engaging content, and effective community management.
My background:after 3 years managing the social networks of a major international gaming brand (Thrustmaster), I have supported clients from various sectors (pet stores, wellness, and even funeral services...) in developing their visibility on Instagram, Facebook, TikTok & LinkedIn.
What I offer:
- Complete audit & tailor-made social media strategy (benchmark, moodboard, editorial line, tone of voice)
- Creation of engaging content, structured to convert: Reels, TikToks, visuals, carousels, stories
- Editorial calendar design, copywriting, planning and publication
- Community management: moderation, engagement, social listening
- Trend monitoring & regular reporting (weekly KPIs, monthly/quarterly reviews)
Curious, rigorous, and always on the lookout for the latest digital trends, I work with professionalism... and always with a smile 😊
I am based in Rennes but can fully handle 100% remote assignments.
👉 Here is my portfolio:
I would be delighted to put my expertise at the service of your brand.
So, send me a proposal and let's discuss your project! 📩
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- GPG GRANITSocial Media ManagerDIGITAL AND ITAugust 2023 - December 2024 (1 year and 5 months)Rennes, France
- Creation of a B2B and B2C social media strategy (definition of objectives, establishment of an editorial charter, definition of content pillars...)
- Definition of buyer personas
- Creation and planning of content in line with the established strategy
- Community management
- Copywriting: SEO writing (advice blog articles), newsletters, social networks...
- Monitoring (identifying trends in the funeral industry...)
- EMF MediaSocial Media ManagerSOCIAL NETWORKSSeptember 2021 - April 2022 (7 months)Management of 2 freelance clients:▪️Establishment of Social Media strategies▪️Content creation▪️Planning and publication▪️Community management: moderation, shares, interactions...▪️Digital monitoring, benchmarking, market analysis▪️Creation of KPI reporting
- Guillemot CorporationThrustmaster - Social Media ManagerSOCIAL NETWORKSNovember 2018 - April 2021 (2 years and 5 months)Rennes, France▪️Creation of social media plans in line with Thrustmaster's marketing objectives and strategy▪️Development and management of sponsored campaigns▪️Content creation, photo and video shoots, video editing in line with the brand's charter▪️Publication on Thrustmaster's World Wide social networks▪️Community management: moderation, shares, interactions...▪️Digital monitoring, benchmarking, market analysis▪️Creation of KPI reporting▪️Influencer management▪️Event coverage
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Education
- Master 2 - Marketing Project Management and DevelopmentIGR-IAE2018- Comportement du consommateur et de l'acheteur - Marketing spatial et géomarketing - Marketing prédictif, scoring et datamining - Marketing des services - Brand management - Études qualitatives - Marketing de l'innovation - Gestion d'équipe et communication interpersonnelle - Anglais des affaires - Marketing sensoriel et experientiel - Création de start-up dans le domaine de l'E-santé dans le cadre du " Challenge de l'innovation " organisé par Orange et Nokia