Freelancer profile translated to English.

Description

Hello, I am a Senior UI/UX designer with over 13 years of experience in the field. I design user experiences that are not only visually appealing but also highly functional and user-friendly. Throughout my career, I have developed a deep understanding of user empathy and a keen eye for design aesthetics.

I strongly believe in the importance of teamwork and collaboration, and I enjoy working closely with developers, product managers, and other stakeholders to ensure the final product meets all requirements and exceeds user expectations. Over the years, I have honed my skills, including communication, problem-solving, and the ability to work under pressure. I take pride in delivering high-quality work on time and within budget, whether I am leading a team of designers or working alongside other members of a project team.

If you are looking for a Senior UI/UX designer who can bring a unique combination of design skills, user empathy, and teamwork to your next project, I would be delighted to work with you.

Languages

Arabic
Native or bilingual
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 100km), Rennes (up to 100km)

Saint Gobain
Lead UX/UI designer
RAW MATERIALS INDUSTRY
October 2023 - Today (2 years and 10 months)
Paris, France
As part of the digital transformation of Saint-Gobain's internal tools, I am leading a comprehensive user-centered Product Design mission to improve the experience of operators, managers, and supervisors across several industrial applications.

Key achievements:
• User Research & Field Studies: I conduct interviews and observations in several plants to identify user needs, constraints, and pain points.

• Workflow Analysis: I analyze existing workflows and identify critical steps to simplify for smoother data entry, navigation, and daily interactions.

• Interactive Prototyping: I design high-fidelity interactive prototypes (desktop and mobile) simulating key scenarios—machine monitoring, downtime logging, report generation—to validate solutions through user testing.

• Iterative Design & Usability Testing: I implement a continuous cycle of user testing and feedback to refine workflows and optimize clarity, visual hierarchy, and overall satisfaction.

• UI Standardization: I develop a central UI Kit and harmonize components to ensure consistency, simplicity, and long-term maintainability of interfaces across all EHS modules.

• Alignment with Design Standards: I adapt interfaces to Saint-Gobain's visual and interaction standards, ensuring a consistent group-wide experience.

• Workflow Optimization: I reduce the number of clicks, improve search and filtering functions, and streamline workflows to increase operational efficiency.
Product Design Figma Agile methodology User Testing Prototyping
BNP Paribas Asset Management
Lead UX designer
BANKING AND INSURANCE
October 2020 - September 2022 (1 year and 11 months)
Paris, France
• Leading the redesign of BNP Paribas Asset Management's digital platform, collaborating with cross-functional teams to define project scope, user needs, and design strategy.
• Conducting user research and usability testing to identify pain points and areas for improvement in the existing platform.
• Creating user flows, wireframes, and interactive prototypes to communicate design concepts and gather stakeholder feedback.
User Experience Design User Testing UI/UX
Mirage Holograms
Head Of Design
DIGITAL AND IT
June 2015 - September 2020 (5 years and 3 months)
#UX Design

- Designing optimal user journeys that meet various usage contexts and a multi-device approach. - Defining user needs in collaboration with the PM through interviews and session recordings.

#Project Management:

- Managing and training creative teams.
- Ensuring adherence to brand guidelines, deadlines, and the quality of creations by the creative teams.
- Organizing the creation schedule.
- Organizing and liaising with the sales and strategy team.
UX Design User Research User Testing Product Design