Freelancer profile translated to English.

Description

Hello,

Are you looking for acquisition, growth hacking, and business generation on the internet?

Do not hesitate to contact me.

With 5 years of experience in digital, I have developed formidable expertise in optimizing the ROI for the clients I have worked with.

Every cent invested must be profitable for the client.

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Crédit Agricole Immobilier
Acquisition and Partnerships Manager
REAL ESTATE
June 2017 - Today (9 years)
Montrouge, France
- Management of performance-oriented website projects:
> In AGILE mode: How to prioritize sprint evolutions by managing a backlog by business / UX priority
> Cross-reference BUSINESS / MARKETING / BUSINESS UNIT / SEO objectives
> Continuous evolution:
- Digital MEDIA monitoring with agency
- SEO strategy and involved projects management (semantic + technical)
- Analytics monitoring (GA, Google Data Studio)
- Tool Implementation: Call tracking, A/B testing tools management, Tag Commander, etc.
- WEBSITE project management (feature evolutions) and tools (retargeting feeds, tagging, UX)
SEO SEA Affiliation Tagging Google Data Studio Google Analytics Kameleoon A/B Testing
BforBank
Web Marketing Project Manager
September 2014 - Today (11 years and 8 months)
La Défense, France, France
Coordination and Monitoring of digital advertising campaigns (Performance & Branding)

¤ SEO:
- Briefing the agency in charge of natural referencing, analysis of SEO recommendations (technical and semantic)
- IT project management (link between the agency and internal production)

¤ Affiliation:
- Direct management of the affiliate program (platform, affiliate selection, KPI monitoring)

¤ SEA:
- Campaign monitoring with partner agency HAVAS
- Analysis of strategic recommendations and new Paid Search levers

¤ Display:
- RTB campaign monitoring, retargeting, etc...

¤ Social Media: Media promotion of content as a common thread, agency briefing for event-based Social Media communication

¤ Partnerships & Co-branded Deals

¤ Other areas of action:

>> Graphic and Semantic Optimizations of Landing Pages
>> Technical project management (tagging) for the implementation of specific affiliate remuneration systems
>> Website-centric recommendations on prospect behavior on different site pages.
>> CRM // E-Marketing Analyses
>> Facilitation and monitoring of inter-departmental workshops (legal, compliance, etc...)
>> Media promotion of the site's editorial content through paid/organic levers
>> Media/device ROI calculations
Google AdWords Bing Ads SEA Web Analytics SEO Display Web Project Management On-Page Optimization
HAVAS MEDIA
SEA Group Manager
March 2011 - September 2014 (3 years and 6 months)
Puteaux, France
Management and optimization of ROI-oriented sponsored link campaigns
- Management of Facebook Ads campaigns
- Strategic and operational implementation, budget monitoring, KPIs, reporting
- Analysis of results, recommendations, campaign summaries.
- Client relations: Strategic SEA recommendations and various reports (weekly, monthly, annual).

Clients: Major Accounts
Sectors: Banking, Credit, Car Rental, Electronics

>> Adwords Certification
Google AdWords Bing Ads SEA

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E-Pub, HTML, CMS Management, E-commerce, SEA, SEO...
E-Business Bachelor's Degree
2011
Communication & Media Studies (DIGITAL Option) Top of the class
CESACOM Paris
2013

Slim Ben Hassine

Web Marketing Consultant

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