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Malt Strategy
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Malt Tech Trends 2026
Skander HammamiSH

Skander Hammami

Power BI Consultant | Marketing Analytics Expert

€630/day
Sarreguemines, FR
3-7 years
Microsoft Power BI
Business intelligence
Data Analysis
Data visualization
Marketing Analytics

Average response time: 1 hour

Freelancer profile translated to English.
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About Skander

Do you invest in marketing campaigns, multiple acquisition channels, or various growth levers, but don't always have a clear view of what's actually working?

Which campaigns are truly generating revenue?
Which channels are too expensive relative to their return?
Which countries, products, segments, or audiences deserve more investment?

This is exactly the kind of situation I help businesses clarify.

What I help you build

I assist companies in implementing a business steering system to transform their data into concrete, useful, and actionable insights.

The goal isn't just to create a dashboard.

The goal is to build a system that highlights the information that truly matters.

Examples:

  • Campaigns that consume budget without generating enough return
  • Overperforming or underperforming areas

My main areas

📊 Business Performance Analytics
Analysis of revenue, sales, conversion rates, costs, and key KPIs.

📣 Marketing Analytics
Analysis of campaign profitability, performance by channel, country, product, audience, etc.

🤖 AI Integration in Data Analysis
Using AI to accelerate analysis, detect trends, automate certain performance readings, and improve decision-making.

About me

New to Malt, but definitely not new to BI.

With over 4 years of experience, my career is built around data analysis and the implementation of data-driven decision-making systems.

Interested?


For my first collaborations on Malt, I'm offering a special introductory package at an advantageous daily rate.

To get started, I propose a diagnostic session to understand your needs and see concretely how I can help you.
E-commerce
Consulting and Audits
Digital Business Models

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Sarreguemines (up to 50km), Paris (up to 50km)

Experience

  • JobLeads GmbH
    Business Intelligence Consultant
    October 2024 - Today (1 year and 8 months)
    Hamburg, Germany
    Development and maintenance of Power BI dashboards for marketing, sales, and business steering in a 100% remote international environment.

    Creation of marketing reports for LinkedIn Ads, Microsoft Ads, Meta Ads, Google Ads, and partner campaigns.

    Contribution to the development of a Top-Level Marketing Dashboard consolidating multiple reports and semantic models into a unified executive view.

    Creation and optimization of SQL Server queries to extract, transform, and validate data used in dashboards.

    Support for the creation of CAC, CLV reports, revenue projections, and campaign performance by country and channel.

    Improvement of KPI reliability by validating business rules, comparing different reporting versions, and identifying inconsistencies.

    Translating marketing business needs into actionable dashboards, metrics, and analyses for decision-making.
    Data Analysis Microsoft Power BI Cost Reduction Optimization
  • Biware
    Business Intelligence Consultant
    August 2023 - November 2024 (1 year and 3 months)
    • Design and development of an automated data quality control dashboard in Power BI.
    • Creation of dynamic Power Query logic to analyze databases, tables, columns, row volumes, duplicates, empty values, and source reliability indicators.
    • Implementation of reusable BI components allowing users to select servers, databases, and tables via Power BI parameters.
    • Development of completeness, duplication, structure, and reliability KPIs to facilitate data quality monitoring.
    • Use of M language to automate source detection, metadata extraction, and data profiling.
    Key Tools: Power BI, Power Query, M language, SQL Server, Data Quality, Data Modeling, Dashboard Automation
  • Afari E Distribution Market
    Business Intelligence Consultant
    October 2021 - July 2023 (1 year and 9 months)
    • Development of BI reports and dashboards for monitoring commercial, sales, and operations performance.
    • Contribution to structuring a BI environment including data preparation, reporting tables, datamarts, and analytical datasets.
    • Cleaning, transformation, and organization of operational data to improve reporting quality and business visibility.
    • Creation of dashboards to track key indicators related to sales, distribution, operations, and company performance.
    • Improving reporting efficiency by replacing manual Excel processes with structured reports and automated datasets.
    Key Tools: Power BI, SQL, Excel, Datamarts, Data Warehouse concepts, Reporting, Data Analysis

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Education

  • Master Business Analytics
    ESPRIT
    2024
    Master

Certifications

  • Microsoft Data Analyst Associate
    Microsoft
    2025

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