Size Tao

Managing reception and crowd flow during premieres: audience guidance, seating issue resolution, and coordination with the on-site team. Production of communication materials: cinema newsletters, social media posts, flyers, and post-screening content. Preparation, filming, and editing of interviews; some clips were later used by CCTV.

Writing reviews, festival coverage, and weekly content for a Chinese-speaking cinephile audience. Tracking editorial performance: articles generally between 500 and 1,000 reads, best article at 5,425 reads. Analyzing reader feedback and cinema trends to adjust editorial angles and select topics with potential.

Managing multi-destination social media accounts in Chinese: editorial calendar, posting, and indicator tracking. Consolidating data from WeChat, Weibo, and mini-programs to identify audience profiles and high-performing content. Collaborating with the technical team on mini-program data to produce content recommendations and product improvements.