Siye Zhu

• o Focus on leading change in sales& marketing capability of industrial B2B business, enable agile management to make practical breakthrough first and then build up the resilient growing capability at VUCA era.

• o On-going case with a family-owned company from Europe, running a leading equipment brand in a very niche segment. Enabling the breakthrough in China market by re-establish the dealer network to release channel efficiency and increase the brand influence to end-users.

• o Completed case with a local medical device company, to be listed. To facilitate the transformation on sales and marketing organization, especially to establish the capability of marketing team which is newly created, aiming to double the business within one year through implementing the new company strategy.

• o Senior consultant for Nordic Friend agency, focused on strategic marketing consulting.

• o Guest speaker for business chambers of Finland, Danmark, Sweden, and VDMA.

• o Sitting in management team and be responsibility for overall marketing management across APAC, including China, Australia, Korea, and Southeast Asia.

• o Build up brand and marketing function from scratch to competent profile with strategic marketing, digital& social marketing, brand and communications, content management, public affairs management, event management, business development and tactical support. The profile grows with business visions and goals in regional market.

• o Be the key member to facilitate the change management, competency development and conflict management during the company and market transformation era.

• o Proven records to handle the crisis management reasonably, with very fair outcome

• o Facilitate the strategic acquisition of a design firm, from ground research with consulting company, to the integration communications after acquisition

• o Cross-culture working experience with business team in Australia, Korea, and Southeast Asia, handling different

culture, market landscape, competitor landscape.

• o Trainer for Certified classes of <Emotional Mentor>

• o Psychological Therapist, CBT and TA technique preferred

• o Co-founder of an online platform to assist young generation entering the after-school life

• o Assistant therapist for The Depressions Healing Group