Freelancer profile translated to English.
Back to original languageAbout Sixtine
đŻ Communication, Community Management & E-Commerce Projects, E-Marketing
đ Remote or on-site | Available for freelance assignments
I help brands with their visibility, voice, and digital performance.
From content creation to e-commerce project management, I work to structure, animate, and accelerate your online presence â with a creative, strategic, and operational approach.
With experience in major Houses (LVMH) and smaller structures, I bring cutting-edge expertise to assignments where image and execution are key:
đŹ Communication & Brand Content
âą Editorial line, brand identity, content creation
âą Key message management, storytelling, asset production
đŁ Community Management & Social Media
âą Daily network animation, editorial planning, moderation
âą Creation of engaging formats (feed, reels, stories, UGC)
âą Performance monitoring & strategy optimization
đ E-commerce Project Management
âą Team coordination (marketing, content, e-merch, IT)
âą Go-live monitoring, QA, catalog updates & operations
âą Customer journey optimization, product highlighting & promotions
đ Management & Reporting
âą Dashboard construction, social & e-commerce KPI analysis
âą Strategic recommendations based on data, objective tracking
đ A Hybrid Profile:creative in expression, rigorous in execution, comfortable with both HQ and field teams.
French
Native or bilingual
English
Native or bilingual
Italian
Native or bilingual
Remote only
Primarily works remotely
Experience
- LOUIS VUITTON - LVMHBUSINESS ANALYST & COLLECTION MANAGERLUXURY GOODSAugust 2023 - Today (3 years)Paris, France
- Product strategy in line with the studio's stylistic directions: briefing, definition of the overall collection plan, scope of the offering, monitoring assortment coherence (marketability, seasonality, price, positioningâŠ)
- Development and updating of collection monitoring tools (PLM, Modelario, Store Training, Visual Assets), product development supervision, quality control, post-production monitoring
- 360° Marketing: Product ambassador for the collection to communication (Campaigns, Editorial), retail and training, managing product information requests from other departments, setting up showrooms
- Analysis and reporting of weekly/monthly/annual performance: KPI studies (Turnover/Sell-Through/ASP/Mix), sales opportunities (collections, families, sub-stories), launch monitoring and stock level optimization by category (Transfers/Rebalancing)
- Participation in the organization and smooth running of Buying Sessions, consolidation of cross-functional presentations (Buying Strategy & Buying Guideline), consolidation of âWrap-Upâ and support for international buyers (VM Lab)
- Collaboration on the âMTO / MTMâ project: Implementation of an order taking process and special order distribution monitoring, understanding market needs and IT information systems, qualitative and quantitative performance reporting
- COOLS.COME-Merchandiser & Trend AnalystFASHION AND COSMETICSJanuary 2023 - September 2023 (8 months)Product Selection: Select products to highlight based on seasons, trends, promotions, and sales objectives.Category Organization: Structure and organize product categories logically and user-friendly to facilitate user navigation.Collection Creation: Design thematic or seasonal collections to highlight complementary product sets, thereby promoting cross-selling.Inventory Management: Ensure product availability by coordinating closely with logistics teams and updating stock information in real-time.Product Page Optimization: Work on optimizing product pages by ensuring clear descriptions, high-quality images, and detailed information to assist customers in their purchase process.Promotion Implementation: Design and implement attractive promotions, such as discounts, flash sales, or bundle offers, to stimulate sales.Performance Monitoring: Analyze data and performance indicators related to sales, conversion, and site navigation. Use this information to adjust the merchandising strategy.Collaboration with Marketing Teams: Work closely with marketing teams to align promotional campaigns with the merchandising strategy.User Experience Optimization: Ensure that the online shopping experience is fluid, intuitive, and meets customer expectations.Competitive Monitoring: Monitor market trends and competitors to stay up-to-date on industry developments.Visual Management: Collaborate with creative teams to ensure that product and site page visuals are attractive and consistent with the brand image.
- Closer EvolutionCopywriter & E-commerce ManagerE-COMMERCEAugust 2022 - December 2022 (5 months)Advertising Copywriting: Creation of compelling advertising texts to promote products, services, or brands.Web Content Creation: Development of engaging content for websites, blogs, and social media pages, focusing on storytelling and capturing attention.Review and Proofreading: Proofreading and editing content to ensure clarity, consistency, and quality of the message.Collaboration with Marketing Teams: Work closely with marketing teams to understand objectives and develop messages aligned with the overall strategy.Slogan and Hook Creation: Development of catchy slogans and memorable hooks to reinforce brand identity.Platform Adaptation: Customization of messages for different communication platforms, whether for print ads, online ads, or social media posts.Product Page Optimization: Work on optimizing product pages to improve SEO and usability, often collaborating with SEO teams.Promotional Strategies: Implementation of promotional campaigns, sales, and special offers to stimulate sales and build customer loyalty.
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Education
- MASTER 2 - MARKETING & BRAND MANAGEMENTESC Kedge Business School2021Certificate in Management - 100% English Program Capacité à coordonner et à gérer des équipes affectées à des projets complexes liés au marketing et à la stratégie de marque.
Certifications
- Google Ads Display CertificationGoogle Ads2020
- Google Ads Search CertificationGoogle Ads2020