Sixtine P.

Grandir Aventure is a solidarity travel agency, which offers stays in many destinations for teenagers and young adults from 14 to 25 years old. Grandir Aventure's vision is simple: opening up to the world involves travel, practicing a different tourism, respectful of people and the environment.

OBJECTIVES

➡️ Reflect and propose a content strategy for Grandir Aventure: develop the agency's notoriety, retain travelers, and promote fair and solidarity tourism.

➡️ Propose and create original, educational but also fun photo and video content, in order to attract a targeted audience on social networks and retain a new audience.

➡️ Fill the places of the various stays offered by Grandir Aventure by attracting new travelers through social networks.

After a strategic reflection around social networks and the objectives of Grandir Aventure, it was decided to propose a strategy focused on three main themes:

- promote stays and destinations: highlight the activities offered on each stay, promote the responsible and solidarity aspect, inform about the culture and history of the destination.

- raise awareness of solidarity tourism: highlight the vision and values of Grandir Aventure and the Grandira Federation, defend fair tourism and raise awareness.

- educate and inform: inform about the tourism of tomorrow, about the organization of stays, about the customs and traditions of the destinations offered.

ACHIEVEMENTS

Thus, each month, an analytical report of the performances is carried out to analyze the contents that have worked and those that have performed less. This monthly analysis also makes it possible to monitor the evolution of social networks, the engagement rate and the enthusiasm of the target audience for the proposed content.

A monthly editorial calendar is also put in place to prepare the content for the following month. Depending on the results but also on the different stays offered by Grandir Aventure, the publications and their themes are diverse.

As a result, some months are more punctuated by the stays in progress, recurring stories and news from the groups on a daily basis. During the so-called "lean" months, the content offered on social networks is more focused on education.

RESULTS

✅ A defined, clear content strategy aligned with the communication objectives and the editorial line of Grandir Aventure.

✅ Loyal travelers and spokespersons for the stays and the Grandir Aventure vision.

✅ Tried and tested concepts and themes, which represent Grandir Aventure and also the travelers.

✅ An engagement rate of 10.70% (increase of 196.4% between March 2022 and January 2023).

✅ Complete stays during the winter school periods (February-March) and Easter (April-May).

Pimagix is a start-up whose vocation is to transform the vision of the world of children and young people through reading. With an approach focused on the growth mindset, Pimagix values reading by offering magazines and special issues that boost self-confidence and resilience. These educational magazines lead children to reflect on their own value and to understand their emotions and desires.

> OBJECTIVES

➡️ Write articles to post on the "Blog" section of the Pimagix website on the following themes: positive education, growth mindset, education, fulfillment.

➡️ Optimize articles for natural referencing and manage the management and planning of content directly on the Pimagix website.

> ACHIEVEMENTS

The writing of articles and their regular posting on the Pimagix website has made it possible to gain visibility in Google search results. Indeed, 2 articles are published per month. This optimizes the visibility of Pimagix on the themes of positive education, readings for young people, alternative pedagogies and the growth mindset.

In addition to this gain in visibility, these articles have helped to establish the client's credibility in its field. Indeed, these articles constitute an additional free resource through the "Blog" section.

For each article, links have been created to other pages of the "Blog" section or other pages of the site, in order to encourage the reader to consult the products sold. To create a strong backlinks strategy, I also integrated external links to each article.

Here are some articles written and posted on the Pimagix website:

To grow and flourish, free your children from good resolutions

• How to take stock of the year with your child

• 5 alternatives to screens to amuse, educate and make your child discover the world

• How to nurture self-confidence in children?

• The best gifts to give to your pre-teens

• 5 famous and inspiring personalities to encourage your child to realize their dreams

• Having a growth mindset: what is it?

> RESULTS

✅ Already more than a dozen articles written on subjects that promote Pimagix's expertise in these areas.

✅ An enthusiasm of Pimagix readers and customers who have already posted numerous comments under the articles in question.

✅ Improved visibility of Pimagix in Google search results.

Partagence is a non-governmental organization working in the field of post-emergency, providing financial and material assistance to populations who have suffered damage from natural disasters. Its missions revolve around helping to rehabilitate disaster-stricken populations, as well as their psychological support.

Since 2014, Partagence has carried out more than 30 post-emergency programs and helped 1,830 disaster-stricken households.

🎯Objectives

➡️ Relaunch communication on the association's LinkedIn page, in order to offer regular content and communicate on the association's news

➡️ Set up a monthly newsletter for communities, the press and members of the association.

➡️ Write news content to feed the Partagence website.

⭐ Missions carried out

• Animation of the LinkedIn page: creation of the editorial calendar, creation of publications, planning and moderation

• Creation and implementation of the emailing strategy: creation, writing, planning and analysis of statistics

• Creation of content: graphic, photo and video

• Writing articles for the association's website.

🚀 Achievements

✅ An increase in impressions and visibility of the LinkedIn page of +3183% in six months

✅ Increase in LinkedIn page subscribers of 159% in 6 months

✅ Click rate to website publications: 20.11%

✅ Implementation of a monthly newsletter with + 400 subscribers